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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

There are many examples of. content marketing strategy. ‘ Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. It all started in 2008, with the launch of GE Reports.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

“Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford. Creating educational #content can differentiate your brand, says @johnoxford1. This article originally appeared in the November issue of CCO magazine.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

You can see a working example on my client, Schulte Building Systems’ site. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. Sounds great, but let's see some examples of interactive storytelling in aciton to get a better understanding of it's potential. . Examples of Interactive Storytelling.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Share a generic example of what can be. Continue with relevant customer or market examples.