Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. You can see a working example on my client, Schulte Building Systems’ site. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. of Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. You can find numerous examples of this on the net, like the What is Fair Use? Thanks Facebook."

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Share a generic example of what can be. Ardath Albee. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Hubspot

SEPTEMBER 5, 2018

Differentiate your product from your competitors’. 2005 : YouTube and Facebook (for college students only) launch. 2008 : Brands start to realize the importance of having an online presence for their potential customers. Here’s an example in Google: The top four listings in the red box are advertisements. million viewers.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

APRIL 5, 2012

This episode features Lauren Teague , who handles social media for the PGA Tour. Old Spice was held up by people like Ad Age, as the greatest example of a social media success. Are they saying that most movies succeed in social media, because they go out on a very expensive Facebook “Like” acquisition program?

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

JULY 21, 2020

Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Book My Free SaaS Marketing Consultation.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Hubspot

OCTOBER 9, 2012

This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Content Standard

SEPTEMBER 9, 2016

and what he spoke to Skyword CEO, Tom Gerace, about at last year’s Content Marketing World: The Biggest Challenges and Opportunities in Content Marketing: a Q&A with Leading Technology Marketers , featuring Rob Murray, President of Skyword. Could people trust a large institution in 2008 and 2009? You can snuggle into it.

Work Management 40

Work Management Marketing Management Content Marketing Content 40

Litmus

AUGUST 16, 2019

One of their correspondents in Beijing at the 2008 Olympics doing blogging. And on top of all of that, the other thing back in 2012 was, you know, we can’t necessarily rely on channels like Facebook or like Google to be consistent sources of traffic and audience and that’s their audience. [00:05:19.350]

Newsletter 42

Newsletter Email Marketing Click Rate Google 42