Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

SEPTEMBER 14, 2010

Companies definitely need to start realizing that social media should be used to attract good leads, not just unrelated followers or fans. For a Facebook Page, I’d say the first step is designing a nice landing tab that directly addresses who you are targeting. All rights reserved.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 20, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Or that a company will be doomed if it does not entertain some form of social media management program.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 4, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 19, 2010

The email is well-designed, personalized, and compelling. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides. All rights reserved.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 7, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 10, 2010

[link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

FEBRUARY 23, 2010

Sweet-Art Designs? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Read Jay Baer.RT @jaybaer: Is Your Social Strategy Proactive or Reactive? link] [link] Markku Kanala RT @jaybaer: Is Your Social Strategy Proactive or Reactive? link] [link] ?Sweet-Art All rights reserved.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 28, 2010

Specifically, lack of discussion around how to **design to achieve them** when using social media. At the same time, word of mouth marketing IS important, and effective. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I think this is a fundamental necessity. All rights reserved.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 6, 2010

[link] [link] Nate Riggs RT @jaybaer: Are you creating social media synergy with a content ladder for your brand? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] [link] Jodi Lebow I wish everything came with a 5 step guide! All rights reserved.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. I think first-time bloggers get enamored with the concept of “design.&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 2, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] [link] John Moore Thanks for sharing this @JayBaer, Do You “Like” How I Look In These Jeans? All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 21, 2010

Social media can enable conversations and participation but the real value comes from what we do with those conversations. This is particularly true if your social media strategy is integrated into your entire organization. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Isn't the same for b2c though? I'm just a little confused.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 15, 2010

link] (via @jaybaer) [link] Beny Schonfeld From @jaybaer, another insightful post: Why Content Marketing Matters To Me And Should To You [link] [link] bkmacdaddy designs Why Content Marketing Matters To Me And Should To You – [link] [link] Matt McKeen RT @DavidFinch: RT @jaybaer: Use Content Marketing to Build an Information Annuity.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 20, 2010

Things to consider when you're designing your web experience. Things to consider when you're designing your web experience. Things to consider when you're designing your web experience. Things to consider when you're designing your web experience. link] robinteractive Interesting to see “5.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

APRIL 14, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

AUGUST 31, 2010

Here’s my take on a way to design something for real conversation: [link] [link] jaybaer Thanks Bret. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I try to comment back as often as I can. I actually wrote a post about that a while back, outlining my method for blog interaction.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 19, 2010

is the key to content success (great info-graphic, too) [link] [link] Web Designer SEO RT @jaybaer: Killer post by @russhenneberry : Why D.I.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Weintraub Adv RT @jaybaer: Why D.I.S. RT @jaybaer: Killer post by @russhenneberry : Why D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

AUGUST 26, 2010

I will like to try and see how good can do for my web design company. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MAY 20, 2010

[link] [link] Jonathan Ponce RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? link] [link] bkmacdaddy designs Are You Suffering From Premature Calculation? All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 21, 2010

Swim RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Web. Design Social Media Monitoring Tools – How to Pick The Right One [link] [link] Web. Design Social Media Monitoring Tools – How to Pick The Right One [link] [link] Web. All rights reserved.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JUNE 15, 2010

Design 4 Detective Tricks to Find Your Customers in Social Media – [link] [link] Web. Design 4 Detective Tricks to Find Your Customers in Social Media – [link] [link] Web. Design 4 Detective Tricks to Find Your Customers in Social Media [link] [link] [link] Web. All rights reserved.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 8, 2010

Funny, but I'm sure designers would disagree. Funny, but I'm sure designers would disagree. link] jaybaer Since I'm mostly a typist, it's true for me, but sure if you're a designer it's a different story. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

JULY 8, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It should hopefully balance out the shiny-object people who declare email is dead. It most certainly isn't. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. Where twitter might be good for designers, facebook is perhaps better for small businesses. link] Nisha Pawar There are many niche markets and social media out there. [link] Christian Logan I'm ready to look harder for sure.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 8, 2010

link] [link] bkmacdaddy designs Are You Ready for the Opportunity Economy? link] [link] bkmacdaddy designs Are You Ready for the Opportunity Economy? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] [link] Lenox Powell RT @jaybaer: Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 3, 2010

A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. Facebook is seriously becoming a powerhouse tool though.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. Facebook is seriously becoming a powerhouse tool though.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

You should try it Zeenat [link] @zeenatrasheed [link] Decatur Design 39 Daily Social Media Tools For Bloggers: [link] Christy K Schutz Jay, do you ever SLEEP!? The 39 Social Media Tools I'll Use Today [link] [link] Kim Stobb The 39 Social Media Tools @jaybaer Will Use Today [link] (So many toys; so little time!)

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 30, 2010

relevancy = respect) from @jaybaer [link] [link] Hive Online Design RT @AmberCadabra: Are you treating your fans like cattle? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. (relevancy = respect) from @jaybaer [link] [link] Carlo RT @AmberCadabra: Are you treating your fans like cattle?

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Online Marketing Institute

OCTOBER 31, 2010

You should try it Zeenat [link] @zeenatrasheed [link] Decatur Design 39 Daily Social Media Tools For Bloggers: [link] Christy K Schutz Jay, do you ever SLEEP!? The 39 Social Media Tools I'll Use Today [link] [link] Kim Stobb The 39 Social Media Tools @jaybaer Will Use Today [link] (So many toys; so little time!)

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 25, 2010

You can see that in their decisions, collaborations and design. link] [link] Design Raid Is Starbucks the Most Dangerous Competitor to Facebook? link] [link] Design Jungle Is Starbucks the Most Dangerous Competitor to Facebook? link] [link] Design Loot Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

JUNE 23, 2010

As a web designer, the mantra is test, test, test, don't take the results personal and revise. Great parallel thought you bring into the discussion regarding a web designer's 'philosophy' to succeed. Great parallel thought you bring into the discussion regarding a web designer's 'philosophy' to succeed.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122