The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. I spoke with him about martech’s automated future, where content fits into the marketing stack, and what marketers get wrong about martech.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Ambal's Amusings

DECEMBER 17, 2009

At the vendor level, Genius has released its Essential Marketing Automation Handbook and Marketo has its Definitive Guide to Lead Nurturing , both designed to help customers use their software more effectively. in January 2008. Blog B2BContentMarketing Twitter SeamusWalsh. "The right content at the right time to the right people."

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Or is the design of your site too difficult to read? in January 2008. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. When it goes down, you need to find out why. Is it your content itself? Is it not clear who your targeted visitors are? Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Martech Advisor

MARCH 11, 2020

Companies that realize their existing tech stack isn’t up to the task are turning to newer technologies including customer data platforms (CDPs) and cloud-native, modern data platforms which are designed specifically to address the digital transformation and customer data needs required in today’s experience economy.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Convince & Convert

SEPTEMBER 21, 2010

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. There’s been a bit of news about it recently. link] Alasdair Munn Good post.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). – Brent Adamson, Distinguished Vice President, Advisory, Gartner. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too. But you can’t.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Vision Edge Marketing

DECEMBER 6, 2011

The complexity occurs when a retail marketer implements a multichannel campaign designed to affect both online and offline shopping, and then wants to analyze the relationship between online and shopping behavior across all the channels. billion in 2008—roughly 20 times the global investment in Web analytics.

Analytics 100

Analytics Advertising Channels Enterprise Management Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

It is the natural progression in the market, and the signs are already showing up that we are approaching the climb up towards the “plateau of productivity&# as Gartner calls it. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. This is when it starts to be fun. Nicely said, Esteban.-=

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Designing content to answer your buyers differing needs as they work through their buying process will. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Engagio

OCTOBER 1, 2019

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). The traditional model of linear deal progression, with a handoff from marketing to sales, won’t work for complex modern B2B buying.” – Brent Adamson, Distinguished Vice President, Advisory, Gartner. But you can’t.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner.

Work Management 67

Work Management Marketing Management Marketing Automation Services Verticals 67

Online Marketing Institute

JUNE 22, 2009

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Ambal's Amusings

NOVEMBER 19, 2009

Conversational – the idea is powerful enough that the prospect wants to discuss it with others involved in solving the problem your content is designed to address. in January 2008. Convertible – applicable to their specific situation. They can see the idea in application to their circumstances. ” Mac McIntosh's Tip.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

Design Social Media Monitoring Tools – How to Pick The Right One [link] [link] Web. Design Social Media Monitoring Tools – How to Pick The Right One [link] [link] Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 158

Social Media Media Paid Content Work Management 158

Buzz Marketing for Technology

JUNE 27, 2008

Offshore Outsourcing: Structural Changes, Big Impact,&# Gartner , July 15, 2003.) He suggests we need realize the value of: Not just function, but also DESIGN. DESIGN • Offer art classes and activities • Assess not just content, but appearance of student work • Teach visual literacy 2. Morello, “U.S.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145