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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B marketing programs tend to focus on short-term campaigns designed to achieve company goals without regard to prospects’ needs and timelines. Ardath Albee's book eMarketing Strategies for the Complex Sale. in January 2008.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! At the thought-leadership level, Ardath Albee provides a roadmap for content creation and targeting in her new book, eMarketing Strategies for the Complex Sale. in January 2008. Ardath Albee's Tip. Blog B2BContentMarketing Twitter SeamusWalsh.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Or is the design of your site too difficult to read? in January 2008. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Seamus Walsh.

ROI 100
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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Conversational – the idea is powerful enough that the prospect wants to discuss it with others involved in solving the problem your content is designed to address. Rebel Brown.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.