Martech

NOVEMBER 14, 2022

Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. Maybe you saw Gartner’s study that found companies use only an average of 42% of their tech stack capabilities, a figure that’s actually down from a slightly less dismal 58% in 2020.

Enterprise Management 110

Enterprise Management Work Management Paid Search Agency Marketing Management 110

The ROI Guy

OCTOBER 21, 2009

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 Barbara Gomolski, managing vice president at Gartner highlights this, as “IT leaders need a new type of budget, a rolling forecast that supports the return to growth.

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

ANNUITAS

SEPTEMBER 21, 2010

However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up. The Heart of Growing Conversion Rates,&# 2008). Aberdeen, 2009.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Hubspot

APRIL 1, 2020

Between 2008 and 2018, the number of job reviews that spoke negatively about a company's diversity rose from 25% to 32%. In a 2018 study of over 1,700 companies, organizations with a diverse leadership team had 19% higher revenue on average than companies with less diverse leaders. Boston Consulting Group ). Glassdoor ). Glassdoor ).

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Valasys

JULY 31, 2020

Gartner has recognized NewsCred as a leader in the marketplace. The company was founded in the year 2008 and is headquartered in New York. NewsCred is a leading enterprise content marketing company in the world. The company is on a mission to create software to transform the world of marketing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Sana Commerce

OCTOBER 9, 2022

The 2008 financial crisis didn’t affect Australia and while it continued to grow, other countries suffered from the crisis. Sana Commerce named a Niche Player in the 2022 Gartner® Magic Quadrant for Digital Commerce. So, depending on what industry your business is in, you might be more attracted to one than the other.

B2B 52

B2B Lead Scoring Lead Ranking Cross-Selling 52

Bannerflow

JULY 30, 2020

According to Gartner, the biggest challenge marketers face in 2020, is choosing the right technology and implementation. Since 2008, Patagonia has successfully quadrupled its revenue , and it continues to grow as they connect with an audience more and more aware of the environmental impact of their buying choices.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Buzz Marketing for Technology

JUNE 27, 2008

Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. Late next week, I’ll be in Porto, Portugal for WikiSym 2008 planning meetings, followed by the one-day symposium An International Discussion of Work Towards The New Knowledge Forge. documentation. EDUCAUSE2006. conference.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

chiefmartech

AUGUST 1, 2016

The last detailed information I had on CMT adoption was from 2014, when Gartner reported that 81% of big firms (more than $500 million in revenue) had a CMT. 2008) and Rise of the marketing technologist (2010). It’s terrific to have this data, especially across such a wide swath of companies.

Stats 40

Stats Planning Marketing Management Case Studies 40

Ambal's Amusings

JANUARY 21, 2010

in January 2008. Seamus Walsh. Blog B2BContentMarketing Twitter SeamusWalsh. "Disconnect between sales and marketing" Seamus Walsh's Bio. Seamus Walsh founded VAZT Global Inc. Seamus resides in Essex Junction, VT with his wife and four children.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Ambal's Amusings

SEPTEMBER 17, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Onalytica B2B

MAY 16, 2018

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. I spoke with him about martech’s automated future, where content fits into the marketing stack, and what marketers get wrong about martech.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Ambal's Amusings

DECEMBER 17, 2009

in January 2008. Blog B2BContentMarketing Twitter SeamusWalsh. "The right content at the right time to the right people." " Seamus Walsh's Bio. Seamus Walsh founded VAZT Global Inc. Seamus resides in Essex Junction, VT with his wife and four children.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

in January 2008. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Seamus Walsh. Blog B2BContentMarketing Twitter SeamusWalsh. Bounce rate should be analyzed daily. Seamus Walsh's Bio. Seamus Walsh founded VAZT Global Inc.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Martech Advisor

MARCH 11, 2020

Last year Gartner reported that the need for CDP capabilities was so acute that spending on CDP technology became the least likely to be postponed during an economic downturn. In 2008 a start-up named Facebook was introduced. First appearing in 2013, CDPs have become a popular go-to technology for marketers. Today it has 2.3

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). – Brent Adamson, Distinguished Vice President, Advisory, Gartner. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too. I know all this sounds hard.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Televerde

AUGUST 14, 2020

A study from Gartner found that 68% of CMOs are new to the most senior marketing role in the organization and have an average tenure of just 44 months. This means that they may not have experienced the 2008 downturn and have only been making decisions during a boom market when the odds of failure were lower.

Top of Funnel 52

Top of Funnel Planning Advertising Agencies Content 52

Convince & Convert

SEPTEMBER 21, 2010

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. eduGuru Links of the Week for November 14th, 2008 |.eduGuru

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Vision Edge Marketing

DECEMBER 6, 2011

Gartner reports that the global market for analytics applications, performance management, and BI solutions was $8.7 billion in 2008—roughly 20 times the global investment in Web analytics. The Implications of Cross-Channel Analytics.

Analytics 100

Analytics Advertising Channels Enterprise Management Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

It is the natural progression in the market, and the signs are already showing up that we are approaching the climb up towards the “plateau of productivity&# as Gartner calls it. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. This is when it starts to be fun. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

xiQ

AUGUST 8, 2015

But Gartner research (see here and here ) indicates a very different contemporary buying reality. To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Engagio

OCTOBER 1, 2019

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). The traditional model of linear deal progression, with a handoff from marketing to sales, won’t work for complex modern B2B buying.” – Brent Adamson, Distinguished Vice President, Advisory, Gartner.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

xiQ

AUGUST 8, 2015

But Gartner research (see here and here ) indicates a very different contemporary buying reality. To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Adobe Experience Cloud Blog

MAY 3, 2011

by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. According to Gartner, by 2020 customers will manage 85% of their relationship with an enterprise without interacting with a person.

Webinar Metrics 48

Webinar Metrics B2B Marketing Marketing & Strategy Marketing Strategy 48

Customer Experience Matrix

JUNE 10, 2009

Revenue for 2008 was $120 million and had risen 50% from the previous year. The product has finally attracted attention from analyst firms like Gartner and Aberdeen and is very well rated in Nigel Pendse’s latest BI Survey.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). According to Gartner, reasons for the descent range from unrealistic expectations to vendor hype. What was it about? Please bring it on.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . Behavioral Targeting Drives Opens, Clicks, and Engagement.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Ambal's Amusings

NOVEMBER 19, 2009

in January 2008. Blog B2BContentMarketing Twitter SeamusWalsh. Writing has to be planted firmly in the terms of how readers are adopting chang. Seamus Walsh's Bio. Seamus Walsh founded VAZT Global Inc. Seamus resides in Essex Junction, VT with his wife and four children.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 155

Social Media Media Paid Content Work Management 155