WebMarketCentral

NOVEMBER 24, 2008

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. It shows creative examples of Web 2.0 / social media email signatures from early adopters of the now increasingly common practice.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Hubspot

FEBRUARY 17, 2012

CTR (Click-Through Rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. It is generally more desirable placement on a Website because of its visibility. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

It is generally more desirable placement on a website because of its visibility. Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. Above-the-fold - The part of a web page that is visible without scrolling. 25 per email address.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28