Smashmouth Marketing
MARCH 14, 2020
Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Companies obviously have to prepare. Virtual Events.
Smashmouth Marketing
MARCH 19, 2009
This may explain why the Goliath companies are spending more on outbound lead generation. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. SiriusDecisions reports a different number though.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smashmouth Marketing
MARCH 4, 2009
This may explain why the Goliath companies are spending more on outbound lead generation. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. SiriusDecisions reports a different number though.
PathFactory
MARCH 6, 2023
Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline?
Customer Experience Matrix
SEPTEMBER 1, 2010
The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5%
NetLine
JULY 13, 2020
For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. The cost structure of the platform is another benefit to Publishers.
Industrial Marketing Today
JUNE 29, 2010
Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”
Expert insights. Personalized for you.
165 
Let's personalize your content