Martech

FEBRUARY 24, 2022

Solutions include call tracking, lead categorization/parsing and alerts for missed opportunites and review responses. Key metrics include cost-per-lead by ad source, as well as lead conversion rate by employee. Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. CallTrackingMetrics.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. What's your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91