2008 Business Examples Word of Mouth 
Onalytica B2B
AUGUST 23, 2017
Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.”
Sprout Social
FEBRUARY 16, 2023
The data and insights available through social media can—and should—change an entire business by giving them the cultural context they need to truly understand what their customers, employees and shareholders want. Assess opportunities from all corners of your business to fortify your case. It’s hard to do more with less.
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B2B Digital Marketer
MARCH 30, 2023
In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. Full circle!
Biznology
SEPTEMBER 4, 2015
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Examples from the McKinsey & Company’s Social Consumer Decision Journey. In actuality, that is not always the case. launch of their Fiesta model.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Therefore, the business goal is to mix shift the segments!
Online Marketing Institute
AUGUST 14, 2011
We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion.
Convince & Convert
JULY 28, 2010
Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.
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