2008, Business Blogging, Privacy and Process

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. You need to have a process in place for your content optimization to evolve over time. Privacy Policy | Site designed by AMAInteractive a div. Resources

Optimization

Optimization Web 2.0 Planning Buying Cycle

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

In the video below, Holly explains their process. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All I can say is WOW! of Tiecas, Inc.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). In this post, I’m going to focus on content for the early stages of the buy cycle.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. All Rights Reserved.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. If you don’t think of Inbound Marketing Automation this way, and then design your whole approach as a Process, your results will be less than hoped for. I like your steps for Continuous Process Improvements.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Your prospects are at different stages of their decision making process when they visit your site. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Passive reading of your content will not move the prospect along in his/her decision making process. A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. He/she must take a desired action for that to happen.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. Privacy Policy | Site designed by AMAInteractive a div.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. Privacy Policy | Site designed by AMAInteractive a div. Unfortunately, the answer is a big NO. There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Privacy Policy | Site designed by AMAInteractive a div. Designing content for 1X use is wasteful. Copyright © 2010 Tiecas, Inc.

Planning

Planning B2B Marketing Emarketing B2B

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

We can only provide prices after a formal RFQ process 5. We want our sales team to have some flexibility in order to close the sale I think Anne Holland summed it up nicely in her blog post by writing… Whatever the reason, you need to keep two human factors in mind: #1. Privacy Policy | Site designed by AMAInteractive a div.

Sales Management

Sales Management Pricing Price Marketing Websites

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Privacy Policy | Site designed by AMAInteractive a div. Not every action or behavior needs to be tracked and measured. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Email Marketing

Email Marketing Planning Web 2.0 BtoB

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

They eat, breathe and sleep factor of safety or safety factor (used to provide a design margin over the theoretical design capacity to allow for uncertainty in the design process). Privacy Policy | Site designed by AMAInteractive a div. Lesson #5: Path of least resistance Engineers are taught to find the path of least resistance.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. Privacy Policy | Site designed by AMAInteractive a div. One-size-fits-all site content will not help you engage. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

He explains it very well by saying, “Thus, for every feature about my company, the product that we use, the equipment that we operate or the process that we follow when completing work, I must transition the featured aspect into a believable benefit to the customer. Privacy Policy | Site designed by AMAInteractive a div. Resources

Features

Features Web 2.0 Planning Work Management

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. Be a ruthless editor – business owners and product developers are passionate about their offerings. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. These findings were consistent across most B2B industries with complex, multi-touch buying processes. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

StartupNation Blog " Blog Archive " I drew pictures at a sales meeting, and it worked

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Business Financing > Bank Financing > Blog article: I drew pictures at a sales meeting, and it worked. StartupNation Blogs. July 11th, 2008. 3) Pull attendees into the process. Have fun drawing and winning business! says: July 11th, 2008 at 5:25 pm. So be quick.

Work Management

Work Management RSS Marketing Management Advertising Agencies

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

JUNE 15, 2010

On Step Two “Find Your Friends” of the Twitter sign-up process, select Gmail. On Step One “Find Friends” of the Facebook sign-up process, indicate that you have a Gmail account, and follow the simple instructions. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. disconnect your internet.

Social Media

Social Media Ideal Customer Profiles Paid Content Media

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

White papers continue to be very successful in generating registrations, especially in the early stages of the decision making process. Privacy Policy | Site designed by AMAInteractive a div. Grow your in-house list by implementing a lead generation tactic. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

How to Make Your Business Blog Be All It Can Be

The Twofold Benefit of Optimizing Marketing Content

Webinars

Trending Sources

Generating More “Educated Leads” on a Small Budget

Webinars

Variety of Content is the Key in the Early Stages of the.

The Role of B2B Marketing is Shifting from Lead Generation to.

Deconstructing the Four Stages of the Industrial Buy Cycle

Don't Count on Marketing Automation to Solve All Your Lead.

Using Content to Move Prospects Forward in the Sales Cycle

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial and B2B Customer Engagement Simplified

The Disconnect Between B2B Content Marketing and Customer Engagement

How to Use a B2B Blog to Win Customers and Influence Prospects

7 “Rs” for B2B Marketing Content Planning

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

High-Performance Email Marketing for Attracting and Engaging.

5 Things Industrial Marketers Must Do to Attract Engineers and.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Translate Features into Benefits if You Want Your Marketing.

7 Strategies for Using Content to Market Industrial Products

How Lack of Marketing Content Can Derail Your Website Redesign Project

What Not To Do For Better B2B Customer Relationships

StartupNation Blog " Blog Archive " I drew pictures at a sales meeting, and it worked

4 Detective Tricks to Find Your Customers in Social Media | Social.

Is Your Industrial Website Still Just a Business Card?

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