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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your company’s website? All Rights Reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Now, the rules are changing, and noteworthy, quality content is the future of online marketing success. While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Speed kills in this environment, and you can’t succumb to endless committee meetings, planning and spreadsheets, when you can win or lose customers every minute of every day. 6 things you need 2 incorporate into your social media plan. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. All rights reserved.

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The More Things Change, The More Things Change

Convince & Convert

If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Let’s say you have a white paper for download on your site.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com