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Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Ever try sharing a banner ad?

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Blog Marketing Interactions Twitter Ardath421. Blog Start with a Lead Twitter BrianJCarroll. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Position yourself as the go-to source for stimulating research, insight and interpretation of the latest news and trends.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Display ads show up on Google’s partner sites and typically show both images and text. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Google Shopping Ads. Here are some paid search trends that you should watch for. Let’s set up this rule in Google Ads. Display Ads.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Google has dis-intermediated the content business. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. … Read more… Neil Stoneman | February 6th, 2009 | no comments Who needs editors?

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

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