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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. billion in 2008. Which is best for display advertising? Google Ads.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). The financial market meltdown in 2008 seemed like the final straw. And no one answers their phone anymore. But the story didn’t turn out that way.

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15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

trillion display ads were served to U.S. Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015." Up to 50% of clicks on mobile banner ads are accidental." "Up to 50% of clicks on mobile banner ads are accidental." users in 2013."

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Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. And that is why the blog post is the new online ad unit. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc.

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The 5 Best E-commerce Advertising Campaigns Of All Time!

Bannerflow

They combine great creative with the power of data to serve up compelling ads – like dynamic display ads. After a decline in 2020, video banner ads are making a resurgence which makes perfect sense given people are twice as likely to take notice and share video content than any other type of content.

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In-game advertising: A marketer’s guide

Martech

These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games. Since the ads can’t be changed and will exist in the game ad infinitum, rates are expensive and charged on a fixed-fee basis.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Replace static ads with viral pay-per-click (PPC) displays. Take YouTube, for example.