Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies. But, what can other B2B organizations learn from this campaign?

Case Studies 40

Case Studies Case Study Social Media Studies 40

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 13, 2010

Linkedin is for people you know. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Flowtown gives you the answer in seconds. Im Jay Baer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. On a near-continuous basis, consumers are asking for help making purchasing decisions. Im Jay Baer.

Conference 116

Conference Organization Paid Search Agency PR 116

Online Marketing Institute

JULY 9, 2009

LinkedIn profiles are updated. Like traditional PR activities (i.e. Were getting active in twitter, linkedin, and blogging, but need to work on an over all strategy and determine exactly what we want to invest on this and then measure the ROI. Were increasingly using social media for our B2B clients. Very insightful.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 14, 2010

link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. I think it's a good approach to enter social media metrics. Do you agree? link] very true!

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

JUNE 2, 2010

just my PR friends, just my girl friends) and that privacy & capability would be important to me in an app. Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. link] Face to Facebook RT @jaybaer Do You “Like” How I Look In These Jeans? Smart, as long as you don't get a backlash or sell out.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Your LInkedin page. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. It’s just more authentic and believable that way. Post it to your Facebook page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? That’s not a conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. That will be our top focus for next year. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. That will be our top focus for next year. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. Im Jay Baer.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. Rarely are accumulations the best data points.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? by Social Media Today.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. " by @jaybaer [link] [link] Jan Firsching RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Your PR team was aware of most of these as it often had a hand in generating those placements. It scored 8.6.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. How about in the B2B space? OAuth is being used by Facebook, Twitter, LinkedIn, and others.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MAY 19, 2010

I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question). — [link] [link] Ian Greenleigh Great post. Im Jay Baer.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 26, 2010

The drawback is that they are only tracking Twitter and Facebook for now, so if you need to monitor blogs, blog comments, discussion forums, Linkedin or anything else on behalf of your company or clients, you’ll need to gather that data elsewhere. The ease-of-use and Excel format of RowFeeder are big pluses for me. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. But for good reasons. I have met so many great people and made so many connections which I wouldn't have made on Facebook or other tools. .: Im Jay Baer.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. Im Jay Baer.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

APRIL 7, 2010

On the other hand, the new Linkedin app completely nuked my BB – had to reinstall o/s this morning…grrr! Source: Jay Baer #foursquare #analysis #socialmedia #PR [link] Joseph Manna Jay, very good points and I share the same views. The head of a PR office was using Foursquare tips to connect and reach out with people.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. RT @alexpriest REQ reading 4all #PR & #mktg types&clients.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148