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Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

January 16, 2008. A new report from the Joint Information Systems Committee, a British higher-education research institute, says the “Google Generation&# (those born after 1993, who can’t remember a time when the Internet wasn’t widely available) may be computer literate. Google became a generic verb many years ago.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. Privacy Policy | Site designed by AMAInteractive a div.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Heck, even MS Word kept flagging curation as a misspelled word. Hmmm…not very satisfying. I hit the mother lode!

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Privacy Policy | Site designed by AMAInteractive a div.

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How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

The first one is All in One SEO Pack and the second one is Google XML Sitemaps. Both are free to download and will automate some of the SEO chores. Privacy Policy | Site designed by AMAInteractive a div. If you use WordPress for your business blog, you need to download two very useful plugins. All Rights Reserved.

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Content Creation Made Easy

Industrial Marketing Today

Google is not the only source of content ideas. Privacy Policy | Site designed by AMAInteractive a div. Without first researching your ideas, you’ll find yourself running out of topics to write about and/or guessing what your readers would be interested in learning. Bottom line – better content comes from better research.

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