Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. May 19, 2008. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. I’m glad that you found my article helpful. Maybe it’s my M.A. David Brazeal´s last blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing. of Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

B2B Marketing Savvy

SEPTEMBER 15, 2009

Sure, campaign 2008 thrust Twitter on to the public stage, but what else? A Smattering of Social Media Maturity Proof Points. Academics join the fray: peer-reviewed articles and scientific publication is becoming more the norm as academics are starting to weigh-in with headier tomes. Any insights to share? **.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. How do you solve Social Media Tool Exhaustion? Why Weren’t We in This Article? Why do you want to test the tool? To help your staff? Outwit your competitors? Give a boost to a marketing campaign? and great speech!)

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

AUGUST 10, 2010

Did you find this “how to” article helpful? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Search engines don’t convert, people do. Please leave your comments below.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Buzz Marketing for Technology

JULY 28, 2008

July 27, 2008 at 9:05 pm. · During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . via RSS: Via email: Search.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. of Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Buzz Marketing for Technology

JUNE 27, 2008

social media. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Social Enterprise: Interview with 7thFloor Magazine. Read the full article: Enterprise 2.0: La Rivoluzione dei Social Media entra nelle Imprese (Italian). The Revolution of the Social Media enters the Enterprise (English).

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Planning 60

Planning B2B Marketing Emarketing B2B 60

WebMarketCentral

SEPTEMBER 8, 2008

How can you get the most out of your RSS feed(s)? Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. Which blogging platform is best for your needs? How can you more effectively convert blog readership into revenue? Aune del.icio.us Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

Industrial Marketing Today

MAY 14, 2010

Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Think carefully before you jump into either one of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Achinta offers his industrial clients marketing for engineers by an engineer. {

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

Your article with the examples helped me see it clearly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Thank you for a very informative post. All Rights Reserved.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 20, 2010

That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is On Site SEO? If that bothers you, then here’s the non-tip jar version.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

OCTOBER 4, 2008

Then I read this this article (cited by Stephen Downes ) about the so-called decline in literacy that is happening from people doing their reading online. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

June 27, 2008 | Permalink. |. Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. June 25, 2008 in Web 2.0 Comments (0). |. TrackBack (0). TrackBack (0).

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

That was a very solid article and I think “It’s not who you know, it’s about who knows what you know&# is now among my favorite quotes. September 29th, 2008 at 1:06 pm. Library of Outstanding Articles. A Rubric for Social Media Expertise. September 2008. August 2008. April 2008.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. I couldn’t write Katie Van Domelan’s post about social media listening tools. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130