2008 Analytics Marketo Purchase Intent 
Adobe Experience Cloud Blog
OCTOBER 4, 2011
This leads to 2008 with the emergence of social media. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. This strategy of combining meaningful branding plus effective lead generation can have a monumental influence on both awareness and purchase intent.
Engagio
OCTOBER 13, 2020
In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. These predictive analytic should incorporate four key factors: F it: How closely does the account’s firmographics and technographics (e.g.
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