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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Why Email Marketing?

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Facebook Ads Library- What it is and how to use it

Valasys

In 2000, Google launched its first Ad service- Google AdWords. It basically comprised of business pages and the insights tool. 2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . Advertisements became digitized. 2007 – Facebook officially releases Facebook Ads.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? In this post, Brandon Falls briefly explains the purpose and content of the guide. Looking for a concise explanation of the different types of redirects?

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." These include duplicate content, lack of keyword research, ignoring link building, and.read her post !

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. The first Aflac duck debuted in 2000. The company reported $9.7

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

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Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Both are free, but one is considerably faster and more thorough. Whats the best keyword match type?