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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. They are intensely studying the changes that are happening, and investing real time and significant financial resources into the development of their online activities with video, blogs, and other content. About.

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The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Getting the content together is only half the battle. So without further ado, an infographic for all of your content marketing for higher education needs. Geyer).

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. by PPC Hero This post shows how to use the Google AdWords Search Query Performance Report to generate new keyword ideas as well as to identify negative keywords for exclusion from your campaigns. See how it performs.

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Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. This post walks readers through the conversion tracking process on AdWords, Yahoo! Both are free, but one is considerably faster and more thorough.

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group. Pam: Absolutely.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group. Pam: Absolutely.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Don't miss these great opportunities to build marketing content. Think of social media as a big marketing ecosystem (see, I am focusing on the environment) and make sure you take advantage of all the tools out there. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse your live presentations. Chad H.

The Role of SEO in PR

PR Meets Marketing

Simply put, it's a measurement that seeks to determine the value of that page based on content and the number of inbound links to that page. I've now started using tools like Wordtracker , Google Adwords Keyword Tool and more to determine what key phrases/keywords are more strategic for what I'm writing.  . I've been in public relations for over 10 years. Final Thoughts.

Best of 2008: SEM Landing Pages

WebMarketCentral

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options. Here are a few of the best posts about SEM landing page design from last year.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. They don't seem to have any Google AdWords that are specific to this campaign. Bob is one of those crazy co-workers that has a few screws loose. Possibly. it rocks!).

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Need a tool to help you collaborate with colleagues online? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? You'll find all of these and others in this final set of cool web tools and resources from last year.

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

What are the best tools for analyzing your website text? How can you use free Google tools to benchmark your search marketing performance against your competition? the SEOworkers SEO Analysis Tool), readability ( TextAnalyser.net ), heading tag analysis ( Fangs ) and more. This can help identify and eliminate issues with crawling, duplicate content and other factors.

Best of 2007: Cool Online Tools

WebMarketCentral

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? free trial of the software is available here. Very cool.

Interesting Times in The Demand Generation Space

Digital Body Language

When we started Eloqua back at the end of 1999, Google was still 10 months away from launching adwords, blogs only existed in primitive form as frequently updated web pages, and most B2B websites were barely more than brochure-ware. As we close out 2008, that's where the core capabilities are in the space. Smaller organizations: often more nimble and innovative in their approach, and more aggressively adopting social media tools for demand generation, such as search engine optimization, blogs, Twitter, etc. It's an interesting space, and it has been evolving very rapidly.

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? Get the answers to all of these questions and others here in the final(!)

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? In this post, Brandon Falls briefly explains the purpose and content of the guide. Looking for a concise explanation of the different types of redirects? Bookmark this page and keep it near the top of your list.

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings). How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? How can PR and SEO work together more productively?

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? tools, technology that has made the practice of PR more effective and transparent. Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools.

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How to Develop an SEO Keyword List

WebMarketCentral

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. It can also be a useful exercise for existing sites from time to time; content changes, search patterns change, and a minor content and SEO face lift may be just the thing to reinvigorate traffic growth.

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Examining Google's Practices

WebMarketCentral

Death to SEOs In order to determine how well their tactics are working (and to report results to clients), SEO practitioners use automated tools to determine how well a specific web site is showing up, for a number of different search phrases, across the major search engines. These tools have been used for years, but Google apparently decided recently that it no longer likes them.

Top Blog Posts in First Three Years of WMC

WebMarketCentral

Best of 2007: SEO Analysis Tools , January 9, 2008—the very first post in the "Best of 2007" series, providing a list of the best tools for analyzing and optimizing SEO efforts as well as blog posts on SEO tools from sources like SEO Position (now SocialSEO ), SEO Company and Web Worker Daily. 7. Maybe I should set my goals a bit more modestly? and loyal readers. Web 2.0

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Take advantage of new tools to raise your own profile by commenting on existing content? by Social Media Today Martin Edic shows how tools like Disqus , IntenseDebate and BackType take commenting out of the narrow realm of specific blogs and enable the commenters themselves to get much wider exposure. How can you make a big splash in social media without a huge budget?

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

Content Marketing: How do you write to entertain readers? How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. about your organization?

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Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Tips to Save Money on Pay-Per-Click Campaign by Saad Kamal Great advice on how to set up an AdWords program that produces positive ROI, though written more for newbies than seasoned pros.

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Best of 2007: Marketing Research

WebMarketCentral

Which SEO tools and techniques produce the best results—according to the experts who use them? until the entire planet has seen your content, but more like bouncing a basketball--if you throw the ball against the ground, you'll get a big first bounce, followed by a series of successively smaller bounces. How is online consumer behavior changing? People Do Read Online -- Who Knew?

B2B Marketing Fast Fixes

WebMarketCentral

Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency. Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads. Small companies can use tools like SurveyMonkey , SurveyGizmo or Zoomerang to create quizzes. Measure the right things.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Take Advantage of.TV

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Zanby provides) the richest base set of free community organization and lifestyle management tools available. Web 2.0

Best of 2007: SEO Copywriting

WebMarketCentral

The most crucial single element of SEO is the content on a website. It's not unusual to see horribly optimized sites still show up well across the search engines for certain terms based solely on their content. Everything else—h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.—is driven by the site's copy.

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Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

The Five Biggest White Paper Mistakes by The Content Factor Paul McKeon details the most common mistakes made in authoring white papers, including overselling, poor formatting and lack of illustrations. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. No flashing whack-a-mole banners. But that's actually good. You want those failures. seconds.

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search. Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

Best of 2007: Website Design

WebMarketCentral

Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset. Color Schemer Online This very cool color selection tool lets you easily translate RGB color values to hex and vice versa. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items.

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links." and "What are best ways to communicate my brand message?" What are they doing? Follow the advice in this post and you'll avoid that fate.

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups. The Alternative Search Engine of the Year, 2007! However.a

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content. SEO is dead? Balderdash! advice. Go away and leave me alone. All of you.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How should you measure the impact of social media? Web 2.0 Social Tagging

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. What are some of the most effective ways to attract more readers to your blog?

Google and the Parable of the Turkey

WebMarketCentral

As Michael Arrington points out on TechCrunch , Google " controls 60% of the search market and perhaps as much as half of all online advertising revenue." On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." Taleb's lesson for us from this: don't be a turkey. Err, advertisers. Adore it.

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. Content marketing within the realm of social media is extremely powerful, but it does have a downside.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

35% of bloggers are professional journalists. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Brian Solis contends that “The future of business is tied to how the 3F’s (friends, fans and followers) convert into the 4A’s, action, advisor, affinity, and advocacy, regardless of network.&# And which tool works best for that? And much more. Adam T.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Define Objectives This is the most critical step.

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