Don't miss these great opportunities to build marketing content. Think of social media as a big marketing ecosystem (see, I am focusing on the environment) and make sure you take advantage of all the tools out there. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. You don't need to just focus on pushing out new content, you probably have some gold nuggets that may be hidden on your site. Where possible, you can fix this data using automated data tools. Reuse your live presentations. MORE >>

Blogs and content sharing are critical elements like websites and Connected Marketer, where you use industry experts, is a very popular blog. Having a popular blog is great and serves as an important component of an overall content and thought leadership strategy. However, good content on your blog or website doesn’t help much without a strategy to reach prospects wherever they are naturally doing research on your market and solutions.  Content is more important than ever.  Buyers look for content at every stage of the buying process.  How would you answer? MORE >>

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. ll date it from 2008, although effective marketing uses of social media are just starting to emerge. Search marketing is primarily focused on developing content, both to attract traffic via organic search and to meet consumer needs once they appear at the site. MORE >>

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. And which tool works best for that? Websites and email are far and away the highest-priority marketing tactics for small businesses; 93% of respondents to a Constant Contact survey last fall identified their website as one of their “most important marketing tools&# while 92% said the same for email. In larger businesses, 95% said websites and social media were among their most important tools, with 82% also putting social media in that category. Social Media Facts and Stats. Email. MORE >>

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. More recently even Twitter mascots have been showing up as a company’s public face. That’s what makes them memorable. The company reported $9.7 MORE >>