Convince & Convert

FEBRUARY 10, 2010

Seems to me the better bet would be to get people to tell you if they are Facebook/Twitter users and if they want to hear from you there, rather than using a tool like this to essentially spy on people to see where they're active and then message them. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). What a great, active fan base ! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But I need your help with the biggest change – the header. No question!

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 24, 2010

Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. Discover Opportunities If you’re actively listening, you’ll find natural opportunities to market your company contextually. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 14, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder. Someone should buy Flowtown, pronto.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Social Media Paid Content Media Act-On 140

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MARCH 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Here is some research that shows as little as 4% of your customers are actively advocating your brand: [link] The good news is that as marketers, we at least have inexpensive, accessible data through the social web to learn about this.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Focus on How, Not What I draw two conclusions from this data.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. What do you think?

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

JULY 14, 2010

Years ago, they were created over time through news stories and ad placements and customer activity. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It has been said that perception is reality and that is true not only for people, but for organizations as well. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

That makes it “inexpensive&# – rather than spending millions, companies can spend thousands (or even, just hundreds) to achieve similar results… The activity needed to maintain a successful social media presence is and should be part of any company’s marketing plan. There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Thanks, Jay!

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 13, 2010

You sound a lot more active and attentive. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Not always with sterling results, but he knows his stuff. link] jaybaer Great advice! Along a similar vein, I was taught to always stand up when you're on the phone. link] jaybaer Oooooo.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. Not Facebook; MySpace. Not Facebook; MySpace.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

SEPTEMBER 21, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You’re a non-profit hoping to take your social media engagement to the next level? Think out a policy and develop a strategy! [.] link] Weekly Links: August 23, 2009 | UpYourSocial [.] All rights reserved.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 20, 2010

The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Got me thinking… #2 also jumped out at me. Lots of lurkers. Lots of lurkers.

Social Media 159

Social Media Media Stats Statistics 159

Online Marketing Institute

OCTOBER 1, 2010

Expect that lifestyle marketing efforts will be the first foothold for these industries –but not their core activity website. Jeremiah Owyang I can see a new insurance product hitting the market for the social network active. Enjoy the beach! Drew Hawkins These are good points and considerations for consumer-targeted websites.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MAY 20, 2010

If you’re already active, but there are people on your team that cannot (without looking it up) name your key success metrics, and from where they’re derived, call a KPI meeting today. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

SEPTEMBER 21, 2010

Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? Again, a company needs to listen and find where the customer base is active. link] Michael Fohbuzz for restaurants already does this pretty effectively.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Marketing), ThinkGeek is “all about serving our community.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. Communication segmentation by social activity–now that is an idea with legs. link] [link] useglobalreach Are your customers active in social media? Check out bullet #2 here: [link]. I wonder how you would approach this? 4 easy, inexpensive ways to find out.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

SEPTEMBER 5, 2019

Chen’s corporate career crashed when the NASDAQ dropped by 50% back in 2008. The original strategy for NerdWallet, relying on word of mouth marketing and organic press coverage, failed; the company made less than $100 during its first year. You want to target the right people and convert as many as possible into active leads.

Startups 194

Startups Budget Programs Marketing Budget Tips 194

Convince & Convert

APRIL 8, 2010

randygiusto camera support is there, it's not activated, just like multitasking support has been there in the OS but not activated. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. For a week-long trip, it might be the laptop. All rights reserved.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

MARCH 18, 2010

Stelzner What you need to know to take your social media activity to the next level (and not get left behind!) August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 8, 2010

Active listening required. Use active listening to engage users. Use active listening to engage users. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Now if only I could figure out how to target the concept of tech support. Great stuff. It's the Opportunity Economy.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. I use all media available, Facebook, Website, and keep an active blog (which I must admit posts now directly to my facebook ha). [link] Dennis Price RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. I use all media available, Facebook, Website, and keep an active blog (which I must admit posts now directly to my facebook ha). [link] Dennis Price RT @jaybaer: "R.I.P.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

What's your audiences' first online morning activity? I also agree that ThinkGeek's approach with two Twitter feeds to satisfy the needs of different audiences (attitudinally based vs. demographically- or even activity-based) is a step in the right direction. All rights reserved.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 23, 2010

Then, you could pull the results into a Google Reader for an automatic and permanent archive of activity. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164