Remove 2008 Remove 2009 Remove Emarketing Remove Media Remove Social Media
article thumbnail

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

Spending 120
article thumbnail

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Read on to get their insights. MarketingSherpa.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. Copyright © 2010 Tiecas, Inc.

article thumbnail

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content.

article thumbnail

20 LinkedIn Groups Every Marketer Should Join

Hubspot

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. Created: March 3, 2008. 3) eMarketing Association Network. Created: February 2, 2008. Marketing.

article thumbnail

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. in January 2008. B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath Albee's Tip.

article thumbnail

B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.