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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sounds simple, right?

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. They’re doing YouTube shorts. When you look at a media company versus a non-media company, like a New York times versus a Cisco Systems, I don’t see it as any different.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. A new product launch. A write up on a blog.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Yes, social media applies to B2B.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. The challenges and chances of facebook, twitter, YouTube et. Why ignore it?