Paul Gillin

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I’m Quoted in HBR – Kinda. And Like Three Years Ago…

Paul Gillin

The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that. The publication date is 2010, but I didn’t find out about it until just now. Thanks for my old pal John Dodge for pointing it out.

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Unfair Rap on Gates

Paul Gillin

Bill Gates at the World Economic Forum ,2007. Wired reported on comments Gates made in London last week in which he complained that more funding is directed to male baldness research than to malaria vaccines because the wealthy people who write the checks are more concerned with their own problems than bigger humanitarian issues.

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Attack of the Customers Press Release

Paul Gillin

Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. He was inducted into the CRM Hall of Fame in 2007. Contact information: Paul Gillin.

Press 50
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How to Calculate Social Marketing ROI

Paul Gillin

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Market share research; awareness research; media citations; analyst research. Market share research; lift studies; media/social media citations; speaking invitations; analyst research. Profit margin.

ROI 50
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Sensible Talk About Social Media Measurement

Paul Gillin

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November. I’ve known author Katie Paine since her days as a PR pro in the 1980s and am an unabashed fan.