Marketing Craftmanship

JANUARY 5, 2012

Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished behind-the-scenes insight into what really goes on behind corporate doors. For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen.

PR 100

PR Social Media Tools Media 100

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. He was inducted into the CRM Hall of Fame in 2007. How to create a culture that puts customers first. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Content Standard

FEBRUARY 13, 2016

For some, it may be memories of a grandiose PR stunt. However, often boasting big price tags, the trick to successful experiential marketing lies in the balance between cost and creativity. There is no product here. In 2007, HBO proved this with its Voyeur project. For me, it was at summer camp when I was thirteen.

Best Practices 40

Best Practices Paid Search Agency Buzz Loyalty 40

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Hubspot

MAY 29, 2015

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Quite simply, Blendtec found a way to position their product as something truly fascinating. Triggers: Triggers remind people to talk about your product or service. How did this happen?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28