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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

Before: ‘Just a bottle shot in a magazine’. In 2007, Lisa joined this family-owned California winery because her colleagues were ready to update the way this luxury brand spoke and behaved. The company image was “just a bottle shot in a magazine.” The almost 40-year-old brand had not kept up with the times. Click To Tweet.

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The 10 most fascinating people in B2B Marketing in 2015

Biznology

This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” In 2007, he took the initiative of starting a professional association around the subject, and gathering up more than 9,100 members over the years, receiving 123,000 visits in 2015.

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KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

KMWorld Magazine. EContent Magazine. In fall 2007, we set about trying to find out. Here’s a sampling of the information quests: Looking for SSA policy information related to performance management. This is a relatively small sample of self-selecting professionals who are willing to answer questionnaires.

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Blog your way into a book deal

Biznology

On February 11, 2007, Minh started Bottom Shelf Books. On March 14, 2007, Minh created the @bottomshelfbks Twitter account. Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams. Nobody puts Minh Le in a box.

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How to Determine Product Market Fit in Your Industry

Hubspot

Forbes Magazine characterizes product-market fit as a hair-on-fire problem that an identifiable group of people have. Marc Andreessen, who coined the term “product-market fit’ in 2007, believes companies who have achieved this ideal state can feel it, because money is piling up and investment bankers are staking out the company.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Dataset and Sampling Methods. Additional information on this project and extended case studies will be published in a forthcoming book, Science on the Internet (Olson, Zimmerman, & Bos, 2007). Dataset and Sampling Methods. The breadth of this definition of a collaboratory complicated the choice of a sampling technique.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well.