How a Winery Crushed Its Content Marketing With Video
Content Marketing Institute
FEBRUARY 28, 2018
Before: ‘Just a bottle shot in a magazine’. In 2007, Lisa joined this family-owned California winery because her colleagues were ready to update the way this luxury brand spoke and behaved. The company image was “just a bottle shot in a magazine.” The almost 40-year-old brand had not kept up with the times. Click To Tweet.
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