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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. However, another one is that in 2007 IT spending was hotter than it’s ever been. However, another one is that in 2007 IT spending was hotter than it’s ever been. Why so high?

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Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events

Marketing Insider Group

You can use your virtual event platform as an opinion sampling center to gather feedback and opinions from past event attendees about event topics and focus areas for future events. Event organizers can use virtual platforms to gather information and foster community before, during, and after an event.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

In LeadSpace’s case, the company builds “ideal buyer profiles” that measure how similar a lead is to a sample of existing customers provided by a client. But it''s not essential for LeadSpace''s primary business of lead scoring, where even can be built on just a sample of a few hundred records.

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Smart Ways to Become a Team Player in the World of Teamlancing

ClearVoice

I have had my own PR firm for 22 years and have been partnering with other publicists on client accounts since 2007 when I formed TO Media Co. ,” shared Allison Spragins Olmstead , who describes herself as the “OG of teamlancing” and represents brands including Laura Ashley and Rugs.com. 5 teamlancing tips for finding success. “I

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

This introduces yet another source of sample bias. Obviously, however, the quantities are too small and sample bias too significant to break out results by vendor.) Again, we have to consider sample bias. This distribution actually pleases me, since it means we have results from users of many different systems.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. Timothy’s Coffee did what many brands have done to increase social media reach: offer a coupon or free sample for following them on social media.

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This Goal-Setting Activity That Made All the Difference

Content Marketing Institute

In March 2007, I decided to leave Penton Media, where I was vice president of custom media, primarily because I didn’t feel I had any real influence over the direction of the company (one of my written goals was to have influence at whatever job I was in). Daily is not a requirement, but consistently reviewing your goals is.