Writing on the Web
JANUARY 11, 2011
A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A case study. Studies are stories, in a way. Post on Google Buzz.
Buzz Marketing for Technology
JUNE 28, 2008
Case Studies. January 2007. A new study on e-mail suggests that e-mail has become a hindrance to many organizations. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Intranet Blog.
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Buzz Marketing for Technology
JULY 21, 2008
Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates. Â Studies and papers on IO Â . Study that attempts to estimate how much new information is created each year. The role of contextual clues in the creation of information overload (pdf) - Study focuses on IO due to email.
Writing on the Web
JULY 28, 2010
In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? That’s what researchers wanted to find out.
Writing on the Web
OCTOBER 21, 2010
In 2007, $12 billion. Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing.
Webbiquity
MAY 24, 2010
While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Social media is free. Not really.
Buzz Marketing for Technology
JULY 20, 2008
ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.
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