The ROI Guy

JULY 15, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 6, 2010

“Today’s business buyers are more conservative than ever, demanding that any investment they make drive tangible savings and provide quantified business advantages – a fundamental change called Frugalnomics ,“ says Tom Pisello , CEO and founder of Alinean. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 25, 2011

Later in the sales cycle, sales needs to be able to provide a ROI business case for the particular recommended solution, as well as quantify competitive advantage, often using total cost of ownership (TCO) comparisons. Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands. Is Marketing Too Busy?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JANUARY 10, 2011

With the severity of the downturn and conservative budget increases, the relatively large new IT initiatives and projects percentage clearly shows that when there was a bottom-line business reason for upgrading, migrating or innovating, budget dollars were available.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

It’s Only a Matter of Trust – B2B buyers will rely more and more on your on-line presence to make judgments as to whether they will do business with you, and this presence needs to overcome typical vendor skepticism, convey credibility and gain trust. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Going overboard on humorous content, or spending a ton on creative to create edgy / cool programs may not have the desired impact, and fall flat with the serious business of technology buyers. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Soft benefits are less easy to quantify and rely on in a business case. Reduce business risk from implementing new security systems, compliance management or disaster recovery solutions 4. We typically only include 10-40% of these indirect benefits in order to create a more reliable – take it to the bank – business case.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

More importantly, since innovation is only 10% of the typical IT budget today, reducing ongoing management costs can help reallocate precious resources and budgets to more innovative tasks and projects – delivering true business value. Alinean recognized by BtoB Magazine’s as one of To. for Microsoft SQL Server 2005.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 14, 2005

IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. Projects in this category include supply chain management, human capital management, ERP, sales force and marketing automation and other business process automation projects.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

B2B Marketing Zone Posts

JUNE 9, 2010

11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. want to scream because I get so many calls from small business owners who are pulling out their hair. Drives action.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Online Marketing Institute

JUNE 22, 2009

Seemingly untouchable business empires crumble and disappear practically overnight. Google has dis-intermediated the content business. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. It’s not just that there are so many new ways to reach people. Okay, okay.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif.,

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Frugalnomics, borne of the economic downturn, represents a fundamental shift in the way businesses make buying decisions, resulting in a scrutinizing of each investment to deliver quantified bottom-line accountability.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 9, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 28, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Most CRM ROI oriented business cases focus too much on the near term, counting only direct “hard&# benefits and ignoring the more important soft benefits that relate to customer satisfaction, retention and lifetime value optimization.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Knowing the value of ROI is important when making a business investment because it clearly demonstrates the financial gains of the proposed project, compared to the relative cost. Alinean recognized by BtoB Magazine’s as one of To. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

The Bottom-Line The NPV Savings is one of the most popular and accurate methods used to assess business investment viability. About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100