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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

The actors would then boast about the camera phone’s features to the tourists, essentially giving them a demo of the product without them consenting to or being aware of it. In 2002, Sony Ericsson released their first camera phone and hired actors to pretend to be tourists and ask passersby to take their picture. BlackBerry.

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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

Nancy Duarte, in her 2010 book, Resonate: Present Visual Stories that Transform Audiences analyzes how powerful presentations such as Steve Jobs’ 2007 iPhone launch presentation use this technique to spellbind the audience. While designing landing pages or product demo presentations, focus on the selling benefits, not features.

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Tableau Software Adds In-Memory Database Engine

Customer Experience Matrix

Tableau has managed quite well without my attention: sales have doubled every year and should exceed $40 million in 2010; they have 5,500 clients, 60,000 users and 185 employees; and they plan to add 100 more employees next year. Back in 2007, my main complaint was that Tableau lacked a data engine. Ah, I knew them when.

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Why Running Ads In-Platform Doesn’t Cut It for Demand Gen Marketers

Metadata

When Mark Zuckerberg launched Facebook Ads in 2007 , he did it with the current state of the digital world in mind. Vanity metrics like impressions, clicks, and leads are so 2010. If you don’t believe us, book a demo here and put Metadata to the test. Not to mention, every channel makes more money when you spend more money.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter.

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Phase 0 (2006-2007): Building Our Opt-In Email List. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. Phase 3 (2010-2011): Email Automation and Testing. By 2010, we were on to our fifth ESP. Mid-2010 we started doing A/B testing.

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Everything You Need to Know About Email Design

Vision6

Is it to check out your blog, shop, book a demo? Unfortunately, ancient email servers like Outlook 2007, 2010, 2013 aren’t big fans of animated images in emails. If you want your CTA to inspire action check out this colour psychology infographic which demonstrates the influence of colour on purchase decision.

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