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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

The actors would then boast about the camera phone’s features to the tourists, essentially giving them a demo of the product without them consenting to or being aware of it. In 2002, Sony Ericsson released their first camera phone and hired actors to pretend to be tourists and ask passersby to take their picture. BlackBerry.

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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

Nancy Duarte, in her 2010 book, Resonate: Present Visual Stories that Transform Audiences analyzes how powerful presentations such as Steve Jobs’ 2007 iPhone launch presentation use this technique to spellbind the audience. While designing landing pages or product demo presentations, focus on the selling benefits, not features.

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Why Running Ads In-Platform Doesn’t Cut It for Demand Gen Marketers

Metadata

When Mark Zuckerberg launched Facebook Ads in 2007 , he did it with the current state of the digital world in mind. Once your team (or agency) gets everything into the native ad channels and all of the variables are aligned, the curtain is closed, preventing you from truly seeing what’s working and what’s not. It gets worse.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. .” Nearly a quarter prefer video content to text.