Why Customer-Centric Brands Should Avoid Stealth Marketing
Hubspot
MAY 2, 2019
The actors would then boast about the camera phone’s features to the tourists, essentially giving them a demo of the product without them consenting to or being aware of it. In 2002, Sony Ericsson released their first camera phone and hired actors to pretend to be tourists and ask passersby to take their picture. BlackBerry.
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