Martech Advisor

DECEMBER 3, 2019

Nancy Duarte, in her 2010 book, Resonate: Present Visual Stories that Transform Audiences analyzes how powerful presentations such as Steve Jobs’ 2007 iPhone launch presentation use this technique to spellbind the audience. While designing landing pages or product demo presentations, focus on the selling benefits, not features.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Metadata

DECEMBER 14, 2022

When Mark Zuckerberg launched Facebook Ads in 2007 , he did it with the current state of the digital world in mind. Does a certain headline on a landing page convert people at a lower cost? Vanity metrics like impressions, clicks, and leads are so 2010. Here’s the problem with running ads in-platform.

Paid Search Agency 52

Paid Search Agency Demand Marketing Automation Services Ads 52

Hubspot

DECEMBER 16, 2014

Phase 0 (2006-2007): Building Our Opt-In Email List. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. Offers, email, and lead gen became synonymous -- so much so that our key monthly metrics included the size of the email list, views of the landing page, webinar registrants, and webinar attendees.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Vision6

FEBRUARY 3, 2021

They serve the very important purpose of transporting your customers from their inbox to your landing page. Is it to check out your blog, shop, book a demo? To avoid the embarrassment of playback errors and other technicalities, we recommend dedicating a landing page to host your video. Power Up Your CTA Buttons.

Design 98

Design Terms and Conditions CAN-SPAM Mobile Marketing 98