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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9%

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. Prompt, efficient, and effective follow-up to these leads is therefore paramount. This is key for a number of reasons: 1. As already stated, the lead may already be as much as a week old.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients.

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Attack of the Customers Press Release

Paul Gillin

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. He was inducted into the CRM Hall of Fame in 2007.

Press 50
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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Talk about an ad that’s chock full of truth and authenticity.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Every year, their percentage would go up.