Tomorrow People
APRIL 25, 2012
Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting.
Tomorrow People
APRIL 19, 2012
Why rebrand your business at all? It’s a tough marketplace out there, so what’s the point of spending money on a company rebrand ? You don’t care about your competitors. Don’t care about your competitors? Then there’s definitely no point in completing a company rebranding exercise. If you’re not bothered about staying ahead of the competition there’s no need to worry about having a brand that clearly marks you out as the best in your industry.
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Tomorrow People
APRIL 17, 2012
Your business brand is not your logo. Your logo is a big part of it, but it isn’t everything – and here’s why: Your logo is just the start. Your business branding is the message you put out there about your entire organisation. It’s the the style and the format in which you share your goals and activities. Consistency is everything.
Tomorrow People
APRIL 16, 2012
It is no secret that earning a subscriber is exciting. Subscribers are often some of the most loyal customers to a company because they receive content right in their inboxes, making it easier to read and harder to ignore. An email message every day or ever week helps to increase visibility and get your brand recognized. Many companies allow for readers to subscribe to a blog, a special promotional newsletter, or other email marketing campaigns full of videos and advice.
Tomorrow People
APRIL 13, 2012
I'd like to welcome Lauren Carlson from www.softwareadvice.com who will be contributor to our blog. Lauren Carlson is a writer and online marketing professional in Austin, TX. She joined Software Advice in 2010, where she heads up the CRM technology blog, focusing on topics related to CRM software, with particular interest in social media and the changing virtual landscape of how we communicate.
Tomorrow People
APRIL 12, 2012
If you’re thinking about a business rebrand, you probably have more questions than answers right now. After all, a rebrand can have a big impact on your company. So it’s essential to start by asking three important questions: 1. What do we want to achieve with this branding? Before you make any decisions, start by mapping out what you actually want to achieve.
Tomorrow People
APRIL 10, 2012
Are you thinking about, or are you working with a branding company to update your business brand? Here are four questions every business-owner should ask their branding agency before going ahead with a business rebrand: 1. How well do you understand my business? The answer to this question will help to reveal exactly how far your branding company has gone to get to know your company, your aims and aspirations.
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