Social Media is better for the Consideration Phase
Buzz Marketing for Technology
FEBRUARY 25, 2009
I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. According to the chart which shows the results of over 200 surveys taken by services buyers – the top 3 ways buyers become Aware of services is: Word of mouth from Colleagues Word of mouth from other Service Providers General Awareness of the Brand Most services providers aspire to generate referrals and many do,
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