Is Thought Leadership The Future of Marketing?
Marketing Insider Group
FEBRUARY 21, 2013
In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture , Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing.
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