Sat.Nov 10, 2007 - Fri.Nov 16, 2007

Trending Sources

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. So—how do the numbers look six months later?

SEO 3

Marketing Edge

Marketing Edge

a word about trust on in the blogsphere and social media in general, there is considerable discussion about how businesses can tap into these conversations. another angle is the practice of paying bloggers which some say is no different

Lesson’s learned from Podcasting

B2B Lead Generation Blog

If you plan on entering the world of podcasting or want to make yours better, you can read what I've learned in my MarketingProfs article, " Lessons Learned from Podcasting." Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Are they worth the time investment? Should you start a podcast to generate leads? would say probably not, at least if that's your only motivation. Podcasts work because they have an appeal of authenticity. There is power in the human voice. And that's why they are a great way to positively inform and educate your audience.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

PRMeetsMarketing Weekly Articles: November 15, 2007

PR Meets Marketing

My apologies - I am having the damndest time getting the links to work. You can click on the Weekly Articles tag for previous issues: Share and Share Alike - Todd Defren of PR-Squared brings up a good point that sharing information  is integral part of social media. Best Buy and Customer Service in the Same Sentence? MarketingPilgrim writes about a good customer experience. The tons of comments seems to indicate that the typical experience is less than stellar. But who knows, maybe Best Buy will start with business customers, which may slowly invade the in-store experience. You're Invited But.

Marketing Edge

Marketing Edge

look i like scholastic just as much as any parent. we get some of their wonderful magazines and books. so please don't get this post wrong. just dislike getting something that says, send this back in x days and write cancel and you

Email Personalization Tip: Improve Response Rates

Anything Goes Marketing

I have a great email marketing tip for everyone this week based on a real email campaign. As part of this campaign, an email was sent out to all customers asking them to fill out a survey. The first email used a generic personalization method. This meant that the email came from a VP which only some of the recipients may know. After achieving a decent response after the first email, a follow up email a week later to those who had yet to fill out the survey. Why were response rates so high the second time around? It's all about personalization! I'd appreciate it. This part was "easy". Chad H.

BridgeTrack Integrates Some Online Channels

Customer Experience Matrix

What do “Nude Pics of Pam Anderson” and “Real-Time Analytics, Reporting and Optimization Across All Media Channels” have in common? 1. Both headlines are sure to draw the interest of certain readers. 2. People who click on either are likely to be disappointed. Truth be told, I’ve never clicked on a Pam Anderson headline, so I can only assume it would disappoint. But I found the second headline irresistible. It was attached to a press release about the 5.0 release of Sapient ’s BridgeTrack marketing software. Maybe next time I’ll try Pam instead. Let’s start with “all media channels”.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Arketi Group

PR Meets Marketing

Arketi Group

PR 2
PR 2

How to Select an SEO Firm

WebMarketCentral

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? Or to put it in Biblical terms, quoting Matthew 5:15 , "No one lights a lamp and puts it under a basket."

RFP 1

Smart Marketing: Small business pricing; The metrics behind Radioheads marketing move

Smart Marketing

the numbers behind radiohead's creative marketing approach to its pricing are in, and they're not encouraging. you'll recall that radiohead adopted a "pay whatever you want" approach to its recently released album

What do B2B Reporters Read?

PR Meets Marketing

The Center for Media Research recently ran an article about how B2B journalists use Web 2.0 technology. More accurately, it looks at where these journalists get their information and use the Internet. The basis of the article was from a recent survey conducted by the Arketi Group. think this survey is interesting for understanding the trends that impact how reporters get their information and develop story ideas. However, I was disappointed in how little information there was about the methodology when I downloaded the two-page (yes - 2 pages)report.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Blink in a Flash

PR Meets Marketing

Malcolm Gladwell's book Blink explains how we can have "rapid cognition" in a blink in a eye. This This can have us intuitively know why something is a fake, perceive a situation in a certain way or jump to a conclusion. have to admit, I had a "blink" moment when I read TechCrunch the other day. They were soliciting questions in advance of their interview with John Edwards. focused on the part about putting questions in the comments section, that I didn't realize that is was related to technology topics. Um - yeah! know, I know. So what did I put in the comments?

TechCrunch

PR Meets Marketing

TechCrunch

PR 2
PR 2

Smart Marketing: Small Business Marketing Rules of Thumb

Smart Marketing

here are three rules of thumb for small business marketing that you'll find useful. if you're in charge of marketing your small business, try following these rules of thumb: buzz marketing trumps traditional advertising every time