Wed.Nov 02, 2011

Trending Sources

Use Facebook Data to Unlock Consumer Affinity

Buzz Marketing for Technology

When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. See yourBusinessChannel for more videos with key thought leaders on the topic of social media and beyond.

Savvy Speaks: Content Marketing Mistakes to Avoid

Savvy B2B Marketing

Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. This week the Savvy Sisters weigh in on some common content marketing mistakes to steer clear of. Not having a plan. What sort of content marketing efforts will you focus on? What outlets will you use? How often will you do it? Heather.

B2B Marketers: It’s Time to Apply the Stockdale Paradox

B2B Marketing Traction

B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. “You must never confuse faith that you will prevail in the end – which you can never afford to lose – with the discipline to confront the most brutal facts of your current reality, whatever they might be.” What does this mean for marketing?

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Ten Ways the C-Level can Positively Impact Marketing and Sales (Part One of Two)


A recent report published by MarketingSherpa asked B2B marketers what the top barrier was for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher. Part of the reason that executives are so hesitant to buy into marketing is that they’ve not been provided a solid business case for making the necessary marketing investments that will improve their business. It’s imperative that marketing gains executive support. Understand that Change Must Occur . Change was not in the cards.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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B2B Social Media Metrics Need to Match Goals

Social Media B2B

One of the biggest challenges B2B marketers face is measuring their success using social media. Social media should not exist in a silo and needs to connect to your business goals. Tying these together may not something that you can do right out of the gate. You need to establish social media goals that are in line with meeting business goals, and it might take you several steps to get there.

10 Traits of Amazingly Awesome Infographics


Honestly, who doesn't love infographics? They're informative, visually stimulating, and they allow you to easily digest a ton of information quickly. What this usually results in for marketers is a high rate of social sharing that generates a lot of web traffic and precious inbound links to increase SEO. That is, if they're created effectively. a total flop. 10 Traits of Awesome Infographics.

How big should our marketing budget be?

Fearless Competitor

B2B Lead Generation | Size of the Marketing Budget. I was recently asked this question by the VP of Marketing at a young software company. “ For a software company, what percentage of revenue should represent our marketing budget? “ Good question, but instead of a rough rule of thumb, Find New Customers suggests you do a few calculations to arrive at more specific outcomes. What is your revenue goal for the next 12 months? What percentage of that revenue has to come from new customers? What is your average deal size? What percentage of sales-qualified deals do you win? Marketing

NaNoWriMo, Social Media, and Measurability

B2B Memes

Month of “Um” Days (hereafter MUD) day 2: If April is the cruelest month, as the great Tom Eliot once observed , November must be the lamest. As the not-so-great Tom Hood wrote , No dawn — no dusk — no proper time of day. No warmth, no cheerfulness, no healthful ease, No comfortable feel in any member —. And, in case you’re wondering, I’m not one of those people.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

BrandYourself Brings Personal SEO Benefits to Every Professional

WindMill Networking

In an online marketing world where SEO is critical, businesses and bloggers pay close attention to optimizing content for SEO and strategically choosing keywords to increase their chances of showing up high on Google search results. But what about the rest of us? A service has now emerged to bring the same SEO benefits that companies can enjoy to the average person. Pete was devastated. Thank you!

Google’s new strategy: We do everything


Image via CrunchBase. Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to say over the last few years, I never really felt the need to redo that post because I hadn’t seen anything fundamentally changing about Google’s strategy. But with Larry Page now at the helm, I believe that we have enough evidence that Google’s strategy is changing. Facebook. Not sure if you noticed, but there’s this thing called Google+. Adobe.

Traditional Advertising: Game or Gamble?

Tomorrow People

Winning new business shouldn’t be a gamble, especially in tough economic times. Yet too many companies continue to risk their budget for the poor returns of traditional advertising such as media and print advertising. It’s been proven that businesses that keep in marketing in a recession are the ones that do well in the long-term. Building and maintaining a powerful business presence is important, but traditional advertising is still leaving many companies behind. Live data about responses and reactions to advertising. Download out free eGuide The Death of Advertising now.

Social Media Success Is About Purpose (Not Technology)


In the real estate world, there is a saying: “The three considerations that most impact value are location, location, and location.” ” In the world of social media, they are purpose, purpose, and purpose. Nothing impacts the success of a social media effort more than the choice of its purpose. Because purpose becomes the cause around which people will rally and be inspired to act, it is also the source of social media’s business value. What is a good purpose for social media? Would you recognize one if you saw it? Bradley and Mark P. McDonald. News & Notes

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

12 Creative Ideas for Using QR Codes in B2B Marketing

B2B Ideas @ Work

When Toyota subsidiary Denso Wave developed quick response codes in 1994, few realized how powerful a marketing tool they could be. In the last two years QR codes have taken on a life of their own, with B2C marketing usage taking off thanks to smartphones. QR codes have proven to effectively link the offline world to the online universe. But is there a place for these treasure troves of information in B2B marketing? You bet! Instead, add QR codes that have promotional material already on them. Trade shows are hotspots of B2B ideas and potential contacts. Don't forget the drive-by QR code.

How to Make Marketing That People Love [Gapingvoid Cartoons]


Okay, raise your hand if you're a fan of gapingvoid. Hands down. Now raise your hand if you have absolutely no idea what gapingvoid is. Okay, cool. Here's an explanation: Gapingvoid is a website created by Hugh MacLeod, who creates cartoons around ' social objects ,' which Hugh believes are the "hard currency of the internet." What's even cooler about gapingvoid is its stance on marketing.

5 Ways Commenting on Blogs Boosts Your Marketing Efforts

Modern B2B Marketing

by Carol Tang Blog commenting is underrated—few companies recognize that engaging and commenting on relevant blogs achieves marketing goals and therefore do not realize its full potential as a marketing tool. It’s a great platform for discussion and an engaging method of marketing. Maybe they’ve been closely following other similar blogs and became comfortable with what they found.

Content Marketing World 2012 Dates, Location Announced

Junta 42

After looking at a number of destinations for Content Marketing World 2012 (including last year’s site Cleveland, Ohio), I’m very excited to announce that Columbus, Ohio will be the host city for Content Marketing World 2012. Save the Dates: September 4-6, 2012. To be honest, I had a two-day mourning period about NOT being able to have this event in Cleveland, Ohio again. So why not Cleveland?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

7 Ways to Improve Your Marketing in 60 Seconds or Less


We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. The things we do to optimize our landing pages, create killer content, keep track of all our analytics – they take time! Therefore, to be both a successful inbound marketer, we must be able to use our time efficiently to drive the best results in the fastest way possible.

Content Tips for E-Books


E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content.

The top 50 in sales lead management: Who do you pick to be on the list?

Sales Lead Insights

Don't miss your opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2011. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th. Both members and non-members can vote. So why don't you click this link to cast your votes right now? link].

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Twitter Adds 'Top News' and 'Top People' to Search Results


Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog , it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: "Top News" and "Top People.". Top News. This afternoon, GigaOm reported that, for certain lucky users, now includes a "Top News" section at the top of search results.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Six Ways to Engineer A Customer-Buying Pipeline


We all understand the need for Marketing to positively and directly impact the sales cycle and win ratio. This is still an area of challenge for many marketers. The CSO Insights 16th annual sales performance study of 2,800 companies and an Aberdeen study conducted with 472 participants, brought to the light the need for marketing to do a better job when it comes to both quality and quantity of leads. When these are out of kilter, sales cycle increase and the lead-to-conversion ratio declines. Both of these are critical metrics for marketing to monitor, measure and manage. ”).

Our Fav Posts, Week of October 24

MI6 Marketing Agency

Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week. Champions of agile marketing.

A Guide to Marketing Automation


Marketing automation tends to be one of those amorphous terms that gets reshaped with every re-telling. One reason the definition is so elusive is that there has been a tendency to inflate marketing automation to a conceptual level rather than focusing simply on the set of tools that comprise it. Hopefully, this post will help get rid of a few layers of fog. What Is Marketing Automation?

What’s in the FUNNEL? – eConsultancy’s London Trade Show

Modern B2B Marketing

by Fiona Sexton This week, I attended eConsultancy’s FUNNEL exhibition in London. FUNNEL is organized around the four disciplines of revenue marketing: attract, engage, nurture and convert. Five hundred plus marketers streamed in and out of the presentations featuring practitioner sessions and short vendor chalk-talks covering the entire revenue funnel. Engage. Nurture. Convert.

B2B 1

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.