Wed.Nov 02, 2011

Trending Sources

Use Facebook Data to Unlock Consumer Affinity

Buzz Marketing for Technology

When I started this blog back in 2006 Facebook was just getting going but nobody  had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. See yourBusinessChannel for more videos with key thought leaders on the topic of social media and beyond.

Savvy Speaks: Content Marketing Mistakes to Avoid

Savvy B2B Marketing

Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. This week the Savvy Sisters weigh in on some common content marketing mistakes to steer clear of. Not having a plan. What sort of content marketing efforts will you focus on? What outlets will you use? How often will you do it? Heather.

B2B Marketers: It’s Time to Apply the Stockdale Paradox

B2B Marketing Traction

B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. “You must never confuse faith that you will prevail in the end – which you can never afford to lose – with the discipline to confront the most brutal facts of your current reality, whatever they might be.” What does this mean for marketing?

Ten Ways the C-Level can Positively Impact Marketing and Sales (Part One of Two)

ANNUITAS

A recent report published by MarketingSherpa asked B2B marketers what the top barrier was for overcoming their marketing challenges.  17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher. Part of the reason that executives are so hesitant to buy into marketing is that they’ve not been provided a solid business case for making the necessary marketing investments that will improve their business.  Understand that Change Must Occur   . This was a new role within the organization.  Then we could make changes to fix it.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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10 Traits of Amazingly Awesome Infographics

Hubspot

Honestly, who doesn't love infographics? They're informative, visually stimulating, and they allow you to easily digest a ton of information quickly. What this usually results in for marketers is a high rate of social sharing that generates a lot of web traffic and precious inbound links to increase SEO. That is, if they're created effectively. 10 Traits of Awesome Infographics. 1.

INFOGRAPHIC: Black Hat SEO

Client Bridge

As defined by Google, black hat search engine optimization tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” ” From SEO.com, here's a horror movie themed infographic that shows why black hat tactics are bad for business. View Original Article

Google’s new strategy: We do everything

Biznology

Image via CrunchBase. Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to say over the last few years, I never really felt the need to redo that post because I hadn’t seen anything fundamentally changing about Google’s strategy. But with Larry Page now at the helm, I believe that we have enough evidence that Google’s strategy is changing. Facebook. Not sure if you noticed, but there’s this thing called Google+. Adobe.

What is the ROI of Social Media?

Fearless Competitor

Scott Stratten of Unmarketing created a compelling case in his post. THINGS WE SHOULD ASK THE ROI QUESTION ABOUT BEFORE SOCIAL MEDIA. Social media is about conversations. So why do you need ROI, when you don’t need ROI for other things, like?: Meetings – massive time wasters. Company coffee cups – where’s the revenue? Telephone systems – when the phone rings, we answer it. Copiers and fax machines. Commuting time and cost. Good point, Scott. Loved your webinar, by the way. Filed under: Demand Generation , Social Media. Demand Generation Social Media

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

BrandYourself Brings Personal SEO Benefits to Every Professional

WindMill Networking

In an online marketing world where SEO is critical, businesses and bloggers pay close attention to optimizing content for SEO and strategically choosing keywords to increase their chances of showing up high on Google search results. But what about the rest of us? How did you come up for the idea for developing your service and what qualifies you to be the best company to develop it? Thank you!

How big should our marketing budget be?

Fearless Competitor

B2B Lead Generation | Size of the Marketing Budget. I was recently asked this question by the VP of Marketing at a young software company. “ For a software company, what percentage of revenue should represent our marketing budget? “ Good question, but instead of a rough rule of thumb, Find New Customers suggests you do a few calculations to arrive at more specific outcomes. What is your revenue goal for the next 12 months? What percentage of that revenue has to come from new customers? What is your average deal size? What percentage of sales-qualified deals do you win? Marketing

7 Ways to Improve Your Marketing in 60 Seconds or Less

Hubspot

We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. The things we do to optimize our landing pages, create killer content, keep track of all our analytics – they take time! Therefore, to be both a successful inbound marketer, we must be able to use our time efficiently to drive the best results in the fastest way possible.

Content Marketing World 2012 Dates, Location Announced

Junta 42

After looking at a number of destinations for Content Marketing World 2012 (including last year’s site Cleveland, Ohio), I’m very excited to announce that Columbus, Ohio will be the host city for Content Marketing World 2012. Save the Dates: September 4-6, 2012. Since then, content marketing services have taken hold in the region, becoming one of Cleveland’s key growth areas.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

NaNoWriMo, Social Media, and Measurability

B2B Memes

Month of “Um” Days (hereafter MUD) day 2: If April is the cruelest month, as the great Tom Eliot once observed , November must be the lamest. As the not-so-great Tom Hood wrote , No dawn — no dusk — no proper time of day. No warmth, no cheerfulness, no healthful ease, No comfortable feel in any member —. And, in case you’re wondering, I’m not one of those people.

Social Media Success Is About Purpose (Not Technology)

Sazbean

In the real estate world, there is a saying: “The three considerations that most impact value are location, location, and location.” ” In the world of social media, they are purpose, purpose, and purpose. Nothing impacts the success of a social media effort more than the choice of its purpose. Because purpose becomes the cause around which people will rally and be inspired to act, it is also the source of social media’s business value. What is a good purpose for social media? Would you recognize one if you saw it? Bradley and Mark P. McDonald. News & Notes

How to Make Marketing That People Love [Gapingvoid Cartoons]

Hubspot

Okay, raise your hand if you're a fan of gapingvoid. Hands down. Now raise your hand if you have absolutely no idea what gapingvoid is. Okay, cool. What's even cooler about gapingvoid is its stance on marketing. According to its website, gapingvoid believes that " Traditional advertising doesn’t work very well. Sure, it tries, and tries hard, but most of the time, it fails."

5 Ways Commenting on Blogs Boosts Your Marketing Efforts

Modern B2B Marketing

by Carol Tang Blog commenting is underrated—few companies recognize that engaging and commenting on relevant blogs achieves marketing goals and therefore do not realize its full potential as a marketing tool. It’s a great platform for discussion and an engaging method of marketing. Maybe they’ve been closely following other similar blogs and became comfortable with what they found.

B2B 6

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

12 Creative Ideas for Using QR Codes in B2B Marketing

B2B Ideas @ Work

When Toyota subsidiary Denso Wave developed quick response codes in 1994, few realized how powerful a marketing tool they could be. In the last two years QR codes have taken on a life of their own, with B2C marketing usage taking off thanks to smartphones. QR codes have proven to effectively link the offline world to the online universe. But is there a place for these treasure troves of information in B2B marketing? You bet! Instead, add QR codes that have promotional material already on them. Trade shows are hotspots of B2B ideas and potential contacts. Don't forget the drive-by QR code.

B2B 5

Twitter Adds 'Top News' and 'Top People' to Search Results

Hubspot

Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog , it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: "Top News" and "Top People.". Top News. This afternoon, GigaOm reported that, for certain lucky users, Twitter.com now includes a "Top News" section at the top of search results.

Content Tips for E-Books

WriteSpark

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content.

The top 50 in sales lead management: Who do you pick to be on the list?

Sales Lead Insights

Don't miss your opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2011. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th. Both members and non-members can vote. So why don't you click this link to cast your votes right now? link].

B2B 2

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Six Ways to Engineer A Customer-Buying Pipeline

VisionEdge

We all understand the need for Marketing to positively and directly impact the sales cycle and win ratio. This is still an area of challenge for many marketers. The CSO Insights 16th annual sales performance study of 2,800 companies and an Aberdeen study conducted with 472 participants, brought to the light the need for marketing to do a better job when it comes to both quality and quantity of leads. When these are out of kilter, sales cycle increase and the lead-to-conversion ratio declines. Both of these are critical metrics for marketing to monitor, measure and manage. ”). 2.

Our Fav Posts, Week of October 24

MI6 Marketing Agency

Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week. Champions of agile marketing.

A Guide to Marketing Automation

Hubspot

Marketing automation tends to be one of those amorphous terms that gets reshaped with every re-telling. One reason the definition is so elusive is that there has been a tendency to inflate marketing automation to a conceptual level rather than focusing simply on the set of tools that comprise it. Hopefully, this post will help get rid of a few layers of fog. What Is Marketing Automation?

What’s in the FUNNEL? – eConsultancy’s London Trade Show

Modern B2B Marketing

by Fiona Sexton This week, I attended eConsultancy’s FUNNEL exhibition in London. FUNNEL is organized around the four disciplines of revenue marketing: attract, engage, nurture and convert. Five hundred plus marketers streamed in and out of the presentations featuring practitioner sessions and short vendor chalk-talks covering the entire revenue funnel. Engage. Nurture. Convert.

B2B 0

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.