August, 2010

Biznology

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Content with Intent: Content for Content's Sake

Biznology

Image via Wikipedia. by Frank Reed. This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do you remember President George W. Bush's often hilarious re-positioning of certain words?) I call it creating content for content's sake or the "throw everything against the wall and see what sticks" approach.

Intent 87
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Content with Intent: Re-Create Yourself

Biznology

Image via Wikipedia. by Frank Reed. The Internet helps companies and individuals do many things, not the least of which is the ability to re-create yourself. You may ask why in the world this is important and what's the connection to content, which is fine. One thing I am learning more and more quickly every day is that EVERYTHING is related to content, whether it's business or personal.

Intent 101
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Content with Intent: Entertain Your Audience

Biznology

Image via Wikipedia. by Frank Reed. OK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the world at large. (Well, at least our readers but who's counting?) I risk being ostracized by just about everyone when I reveal the following: Business can be very boring. Wow!

Intent 93
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Content with Intent: Educate Your Audience

Biznology

Image via Wikipedia. by Frank Reed. In my last post, I gave an overview of this series about creating content with intent. As with anything else in business and life in general, we can have a million different tools at our disposal, but if they are not applied correctly then they are not as effective. You're not going to paint a house with a screwdriver, right?

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Content with Intent: Inform Your Audience

Biznology

Image by Anirudh Koul via Flickr. by Frank Reed. I have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident. It's relatively easy to figure out just what kind of content is important to individuals or to small groups of people.

Intent 93
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A Skewed Web: Are you an outlier?

Biznology

Image by BLW Photography via Flickr. by Aaron Kim. Relying solely on social news or social bookmarking services such as Digg , Reddit , Fark , Slashdot , and Delicious might leave you with a very peculiar version of the world. A glance at the Twitter hot topics or Google Trends suggests that our collective Web brain is that of a tween. It's a skewed Web out there, and sometimes you might just feel like you don't belong.

Digg 87
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Content Anticipation in Decline: The Sunday Newspaper

Biznology

Image via Wikipedia. by Frank Reed. This series has concentrated on different types of content that I look forward to and truly anticipate. As far as content goes, there is probably no better compliment than having an audience waiting on what will be produced next. Well, the only way that can be better is that it happens over a long period of time, but in today's world of disposable everything that is becoming harder and harder to accomplish.