vendor 
Marketing Interactions
JANUARY 15, 2023
They asked ChatGPT about what questions they should be asking of themselves and vendors, where they could go wrong, and about managing risks. As they drilled deeper, getting specific about vendors, the tool was unable to keep pace. Forewarned is forearmed, as the saying goes.
Marketing Interactions
APRIL 21, 2017
He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. Things like: We chose [the vendor] because they really seemed to “get” us. The vendor] made us feel like a big fish in a small pond – that we’re important to them. Curb the sales messaging.
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Marketing Interactions
MARCH 22, 2022
And, with buyers preferring self-reliance and digital experiences over direct vendor interactions, marketers have an expansive opportunity to help buyers self-qualify. Do you think the team will do that if they’re not treated like VIPs by the vendors they consider? Vendor-focused. Need: This one is still valid.
Marketing Interactions
FEBRUARY 20, 2022
Meanwhile, vendors who sell a product that could answer the challenge your problem presents have spotted you on their intent data radar. Pretty soon, you notice display ads from a vendor you slightly remember from your search activity—as if they’re stalking you wherever you go online. Intent Data Can Be Misleading.
Marketing Interactions
AUGUST 15, 2022
This reality just screams for simplicity, context, and relevance from vendors—both marketers and sellers. For years I’ve been talking about the role of vendors in buying as mentors—guides to help buyers navigate the process. But many don’t want that responsibility and they often don’t know what they don’t know but should know.
Marketing Interactions
JANUARY 25, 2022
This shouldn’t be a news flash > Buyers are driving and they’re choosing the open highways, rather than the vendor-operated toll roads. B2B buyers overwhelmingly want control over a simpler, convenient experience unencumbered by pushy tactics and self-interested vendors.
Marketing Interactions
NOVEMBER 15, 2021
Even if they’re in your database, intent vendors can’t identify who is searching, just where they are, and their account affiliation based on reverse IP lookup. You can see in what city a user is located, but with remote working and companies that have staff across regions, that’s not helpful. You still don’t know who they are.
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