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Writing on the Web

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Better Business Blogs: Correct Those Broken Links

Writing on the Web

Run a broken link checker to check your site’s URL. If the link is to internal content — that which was once on your blog, but has become out-dated, like a link to old event, then you should maintain the old URL and create a page that directs readers to more current content. Step Three.

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I Just Googled Your Business Name: Do You Need to Improve Your SEO?

Writing on the Web

While search engine sites should discover and index your site automatically, if you’re not showing up, or you want to improve your search engine ranking , try manually submitting your URL. Every time you make a change to your site you can submit your URL. You can do this quickly through Google, here , or Bing, here.

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A Brief History of Business Blogging (And How to Make It Profitable)

Writing on the Web

And then Yahoo launched in 1994 and utilized man-made descriptions with each URL. Do you remember Altavista, Webcrawler or AskJeeves? In case you don’t, that’s how early adapters searched the internet. This was a game changer for many. Here are a few key dates that led up to business blogging: Four years later, Google Inc.

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6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

You can repeatedly use your video as a marketing tool by changing the teaser content you post along with the video URL. Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. Not a video expert? Use your smartphone, go to Elance.com and hire someone to do the edits for you. Also, check out Animoto.com.

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Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

And if you’ve got a Wordpress story to share with us, tell us in the comments how you’re using it for your business, please share your url so we can come check it out! The results will be shared as we gather more opinions. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post?

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3 Great Twitter Apps for Content Marketers

Writing on the Web

HootSuite has its own url shortening service, owl.ly, that provides users with analytics on all of the links that they post across their accounts. HootSuite allows business users to manage all of their accounts on Twitter, FaceBook, LinkedIn, WordPress and even FourSquare from one convenient place.

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Online Reputation? 4 Tips

Writing on the Web

Get URLs for your site before somebody else does so with the poor intentions. For one thing, the company already owns dowjones.com , dowjones.net and dowjones.org. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Protect yourself.

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