Digital B2B Marketing
MAY 22, 2012
In contrast, the spread for ebooks, webcasts and podcasts is less than 3x. Only 40% share webcasts. Share your opinion or experience in the comments below or with me on Twitter ( @wittlake ). Respondents are 5x more likely to say they are the most valuable (30%) than to say they are the least valuable (6%). BY ND).
Digital B2B Marketing
DECEMBER 20, 2011
One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella. Rather than receiving the hundreds or a couple thousand registrations that many publishers and marketers get for successful webcasts, Dan has done webcasts with more than 30,000 people.
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Digital B2B Marketing
SEPTEMBER 10, 2013
Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.
Digital B2B Marketing
MARCH 19, 2012
Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter.
Digital B2B Marketing
OCTOBER 16, 2012
If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. Share your perspective on the biggest challenges in the comments below or with me on Twitter ( @wittlake ). The difference is friction.
Digital B2B Marketing
OCTOBER 4, 2011
Taking the time to dive into a whitepaper or watch a webcast imposes a major time requirement. Please share your experience or view below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.
Digital B2B Marketing
SEPTEMBER 22, 2011
Links to a webcast and white paper on the same topic do not give your audience two different paths, only two different formats. Share your view on this approach below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.
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