Chris Koch

JUNE 18, 2012

Transparency is the “hidden” problem. I will attempt to respond to all comments myself, based on the work I’m doing with the SMEs. I will attempt to respond to all comments myself, based on the work I’m doing with the SMEs. If I don’t have an answer, I’ll go to them and get the answer and come back with it. Related articles.

Social Media 100

Social Media Media Communities Transparency 100

Chris Koch

NOVEMBER 11, 2011

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Working with clients, not just for them. Passion for building stronger businesses.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Working with clients, not just for them. Passion for building stronger businesses.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

FEBRUARY 12, 2010

The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Transparency? Social media experts often chide marketers about control.

Social Media 100

Social Media Forrester Media Transparency 100

Chris Koch

AUGUST 16, 2011

I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Buyers click more on pages with people.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Buyers click more on pages with people.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

NOVEMBER 24, 2009

Encourage openness, honesty and transparency. Employees may feel passionately about the possibility of life on other planets, but unless they work for NASA, it’s probably not worth getting into on a blog. The social media sphere punishes people who don’t disclose their affiliations or pretend to be someone they aren’t (e.g.,

Social Media 100

Social Media Media Guidelines B2B 100