Convince & Convert

JULY 14, 2010

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. As such, it should compliment, enrich and accelerate the strategies ALL good marketing professionals are already engaging in and, ultimately, the executive vision for the company in question. .&#

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Buzz Marketing for Technology

APRIL 15, 2010

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle).

WOM 100

WOM Service Word of Mouth Digg 100

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Isn't the same for b2c though? I'm just a little confused.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

MARCH 23, 2010

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking. Every Industry! Why not be on the winning side of that equation.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Tags: Customer Support ROI Social Media Social Networking Support Twitter.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Inbox Insight

NOVEMBER 13, 2018

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. This provides more accuracy than cookies as a user has to record an action against the tag to signal intent.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Ambal's Amusings

OCTOBER 8, 2009

As Word of Mouth (WoM) becomes a heavy influencer in how consumers are making acquisition decisions, the role of the case study is intensified. Tags: Expert Interviews. The marketing department is usually the originator of the case study and, largely, controls the development and deployment of these documents.

Case Studies 100

Case Studies Case Study Activities Studies 100

Hubspot

JUNE 19, 2014

Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links -- and that''s just to name a few. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Learn more here. The passing of information from person to person.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Convince & Convert

APRIL 22, 2010

I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Hubspot

MARCH 10, 2016

Ensuring that key pieces of the specific page (content, title tag, URL, and image tags) include the desired keyword will help a page rank for that particular phrase. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links -- and that's just to name a few.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28