Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

DECEMBER 15, 2011

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Many of the early social media ROI models were based on how much time you save by relying on social media, converting that to monetary terms based on the cost of labor.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Buzz Marketing for Technology

JULY 7, 2008

I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. Most every company can give you a valid and committed set of “listening processes&# they have had in place for the past decade or longer. So, they are listening, right?

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. The epistemology that leads to validity of knowledge in Web 2.0 tools (e.g., In contrast, the Web 2.0

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Convince & Convert

AUGUST 10, 2010

As much as I try to understand it (and I carefully read this article), I still think it's just more social media noise. As much as I try to understand it (and I carefully read this article), I still think it's just more social media noise. Our hope is that Klout helps companies recognize the value of these types of people.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134