Customer Experience Matrix

MAY 31, 2013

Supported channels include email, Web, social, mobile, call center, point of sale, and SMS. - But Neolane cites one customer delivering 10,000 Web recommendations per minute and another sending ten million customized emails per week, so it has apparently found a way to handle both.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

NOVEMBER 2, 2006

After all, a campaign management system sees text messages as another output format (SMS), the same as it sees email and direct mail. Since those other two are clearly channels, SMS must be one as well. The natural tendency is to see smart phones as a channel.

Advertising Channels 120

Advertising Channels SMS Multi-Channel Rules 120

Customer Experience Matrix

MARCH 22, 2010

Campaign outputs can include dynamically-customized content for direct mail, email, and mobile (SMS) messages, as well as messages sent to CRM systems via an API. The system provides similar services for wireless (SMS) messages, although (like most marketing service vendors) it works with a third party to integrate with carriers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JANUARY 22, 2014

-- using external systems to trigger promotions (for example, executing targeted searches in Twitter or LinkedIn to find contact-related events), to capture data (via externally-built web forms), and to deliver messages (email via Constant Contact or SMS via Twilio).

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

MAY 20, 2013

The initial release of Universal Behaviors, set for July, will support predefined Behaviors from ArgyleSocial social listening, Webtrends Web site behaviors, Digby location-based marketing, Invodo video, and several as-yet unannounced vendors, as well as Silverpop’s own location-based and SMS offerings.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

MARCH 9, 2011

These include calendars, Webex invitations, surveys, payments via Paypal, and SMS alerts when a link is clicked. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

APRIL 16, 2007

According to Mike, three things make them unique: - multimodal transmission, which includes ads via SMS (text messages), MMS (multi-media messages), and insertion into other applications such as games, downloads, and video. - But our conversation did confirm that the primary focus at Enpocket is on advertising, rather than messaging.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles SMS Advertising Agencies 120

Customer Experience Matrix

NOVEMBER 3, 2006

A simple example was sending an SMS message to register for a loyalty program, which would in turn trigger messages by email, access to a Web site, and so on. The notion I found most striking was the cell phone as a consumer’s “remote control” to access other media.

SMS 120

SMS Mobile Marketing Trigger Marketing Advertising Mediums 120

Customer Experience Matrix

NOVEMBER 16, 2010

Other clients will be converted to the system over time to ensure users are ready for the new interface and have converted whatever assets and reports are needed.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

MARCH 26, 2007

Most seem to be SMS bulk mailers—very much the equivalent of simple software for sending direct mail or mass emails. The general idea behind the articles was that new products are now making it easier to do serious campaign management for mobile promotions.

Work Management 120

Work Management Marketing Management Mobile Marketing Software 120

Customer Experience Matrix

JULY 29, 2008

But some systems also outbound call centers, mobile (SMS) messaging, direct mail, online chat, and RSS feeds. . - As to channels: any demand generation system will generate outbound emails and Web landing pages, and send leads them to a sales automation system. For many marketing departments, that’s plenty.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

NOVEMBER 29, 2007

Everything is priced on a per use basis. This opens up all sorts of interesting possibilities. The Infosolve software can be installed on any platform that can run Java, which is just about everything.

Cost 120

Cost Ideal Customer Profiles SMS Consulting 120

Customer Experience Matrix

APRIL 3, 2007

Everybody can broadcast messages, usually in multiple formats (SMS, MMS, video, games, Web pages, portals, etc.) These are wildly different applications, so this category also takes more digging depending on your exact needs. So much for differences. Everybody is hosted, although Velti seems to offer on-premise as an option.

Mobile Marketing 120

Mobile Marketing Marketing Management Paid Search Agency Web 2.0 120

Customer Experience Matrix

JUNE 9, 2009

a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. It does depend on marketing setting up the definitions, rather than letting sales people create their own. But, then again, how many salespeople really want to do that? -

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

OCTOBER 18, 2007

The company also claims particular strength in mobile (phone) marketing, although it’s not clear this involves more than supporting SMS and MMS output formats. Neolane’s roots in email result in a strong email capability, of course.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 22, 2006

They enable other types of data capture such as reading a bar code by capturing it in the phone’s camera, displaying information on the camera’s screen for someone else to capture, or exchanging codes via SMS messages.

Work Management 120

Work Management Privacy SMS Marketing Management 120

Customer Experience Matrix

JULY 14, 2017

The system still shows the counts for how many segment members are addressable via email, display ads, push, and SMS. Content builders let users create templates for email, display ads, push messages, and SMS messages. It has integrations with SendGrid , Sparkpost , and Cheetahmai l for email and Twilio and Gupshup for SMS.

Features 120

Features Enterprise Management SMS Multi-Channel 120

Customer Experience Matrix

FEBRUARY 16, 2017

These are built with templates that let users specify the channel (email, push, or SMS) and delivery type (once, recurring, continuous, or event triggered). Zaius connects to external services such as Salesforce ExactTarget or SendGrid to deliver email and SMS messages. Segment exports and API access are what qualify Zaius as a CPD.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

JANUARY 31, 2014

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. Studio, released in mid-2012, lets those firms offer full marketing automation capabilities to their clients and is also sold directly to corporate marketers.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 6, 2013

Each campaign triggers a single action, which can be directed to email, banner ads, direct mail, Facebook custom audiences, in-app pop-ups, SMS, app message boards, call centers, or other channels. The connections may be through file transfers or APIs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120

Customer Experience Matrix

JULY 29, 2009

multi-channel: Helmsman delivers messages via email, automated voice mail recordings, fax, text message (SMS), and printed postcards. But the company warns that multiple contacts without an existing relationship can be annoying – particularly with intrusive media such as phone or SMS. These are all managed by the vendor itself.

Small Business Marketing 120

Small Business Marketing Marketing Management Marketing Automation Services Multi-Channel 120

Customer Experience Matrix

JANUARY 3, 2013

Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. These are currently used within the data management functions and matching algorithms. They will be soon applied to select offers for Web personalization.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

JANUARY 24, 2015

Supported channels include email, SMS, direct mail, surveys, landing pages, and social media. There are also options to support marketing agency users, including an ability to rebrand the system with the agency or client’s own identity.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

NOVEMBER 28, 2012

x+1] Hub has existing integrations into call center, search, mobile, SMS, social, and email products. It can also capture Web traffic via the Javascript tags and server-to-server connections. However, displaying the returned messages on a Web site requires code created outside of the system. [x+1]

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

APRIL 9, 2007

Their products can already create messages in SMS and (presumably) other mobile formats. My recent exploration of mobile marketing systems left me wondering whether why the enterprise marketing systems have not jumped to service this market. By “enterprise marketing” vendors, I mean Unica , SAS , Teradata , Alterian , SmartFocus and the like.

Enterprise Management 120

Enterprise Management Work Management Mobile Marketing Marketing Management 120

Customer Experience Matrix

FEBRUARY 25, 2010

Conversen supports email, mobile (SMS), RSS feeds such as blog posts, print, call center and Web. These might give designers access to the content-management features of the system, or make predefined campaigns to available to field offices.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120