KoMarketing Associates

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3 Important Google Analytics Data Quirks

KoMarketing Associates

Let’s take a look at a few of the most important Google Analytics nuances: Sampling. For Google Analytics, the cap is a restriction on the number of Sessions that can be analyzed in the reports before a sampled data set is used to extrapolate results. How do you tell if your data is Sampled? How can I avoid Sampling?

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Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

For Deloitte’s study, data was collected from 2,000 Chinese users across four demographic sample statistics. However, among all the mobile ad options, social media remains the most effective in spurring user action. Digital Channels Account for 40% of Advertising Spend in China.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Many will offer sample certifications and freely accessible coursework to get marketers started as well. Obtain Certifications. While most certifications will have a financial cost associated with them, there are several free options and platform-specific certifications available.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. When launching a major new product or service, the app notification tactic may aid in gaining interest quickly.

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The B2B Marketing Value of a Personalized Customer Experience [Interview]

KoMarketing Associates

The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group. HOW HAVE YOU SEEN MARKETERS TACKLE THE CHALLENGE OF DATA ANALYSIS WITH THE LARGE AMOUNT OF INFORMATION AT THEIR FINGERTIPS?

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How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

What To Look For: Ask for a custom work sample for which you’ll agree to pay market price. Management has staff and freelance talent available on a tiered pricing basis. The company can ghostwrite blog posts, plan whole editorial calendars, and cover social media execution. Did the provider ask intelligent questions to inform his work?

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How to Use Data in B2B Content Marketing

KoMarketing Associates

This is useful to get a handle on your industry as a whole, to analyze competitors (though external tools are never as accurate– they only provide their best guess based on their technology), and to do research on new topics or products.