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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. Guest post by Lauren Carlson.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

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The 14 Best Marketing Automation Tools

Webbiquity

Pricing: contact vendor. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Showcase reviews: SnapApp. 2) HubSpot.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr.

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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. FTC Disclosure: Webbiquity has no affiliate relationships with any of the vendors in this review. Genoo is a solid, easy to use tool, very strong on email marketing / marketing automation.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. They also expect service and even vendor engagement options far beyond phone calls and email. Some go even further, empowering customers to collaborate with vendors, and with each other.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Technology changes: Even five years ago, not having a mobile-friendly website wasn’t that big of a problem for most B2B vendors. JotForm does the same, and also integrates to Salesforce.com. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation.