article thumbnail

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Tags: 2009 trends demand generation marketing automation raab guide sales automation.

article thumbnail

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The system also provides some data analysis capabilities, including time series, ranking, pie charts, word frequency, calendars, time of day, and trend reports.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. Here’s a list of some of the approaches and a sample of vendors who have taken them.

article thumbnail

Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities. to get the answers for some of the questions from above.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities. to get the answers for some of the questions from above.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities. to get the answers for some of the questions from above.

article thumbnail

Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. And this trend has accelerated since the pandemic. salesforce.com. Salesforce.com. These trending subtopics show the most popular subtopics over the last 60 days across the internet. Methodology. Authority Score. Organic Traffic.